For this week's AdMiration feature, we looked at consumer response to two ads from Diageo FIFA World Cup 2026 campaign — Don Julio's "Made to Be Raised" and Casamigos’ "This Calls for Casamigos."
Read on to get our 3-2-1 snapshot of the ad (3 facts, 2 learnings and 1 reflection) and learn how their ad was received based on our data.
The ads: Diageo’s "Made to Be Raised" and "This Calls for Casamigos"
The ad opens in a lively, post-match celebration, with people gathered in a high-energy party setting. Thierry Henry enters holding the limited-edition Don Julio 1942 FIFA World Cup bottle, moving through the crowd as the atmosphere buzzes around him.
At one point, he pauses and kisses the bottle — a nod to his soccer legacy — before lifting it up above his head. Around him, others begin to follow his lead, raising their glasses and bottles into the air.
As the moment builds, more people across the space join in, lifting their drinks high. We see close-ups of hands holding glasses, the tequila catching the light, and people smiling as they share the moment.
The ad closes on a clean shot of the limited-edition bottle, alongside the line: “Made to Be Raised.”
At one point, he pauses and kisses the bottle — a nod to his soccer legacy — before lifting it up above his head. Around him, others begin to follow his lead, raising their glasses and bottles into the air.
As the moment builds, more people across the space join in, lifting their drinks high. We see close-ups of hands holding glasses, the tequila catching the light, and people smiling as they share the moment.
The ad closes on a clean shot of the limited-edition bottle, alongside the line: “Made to Be Raised.”