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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

Research & resources

By content type

Customer stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

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Pricing

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Posts by Richard Shotton

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AdMiration feature: Irn-Bru’s “Mannschaft”

June 13, 2024

Welcome to a very special edition of our AdMiration feature! This week we had Richard Shotton, behavioral scientist and author of The Illusion of Choice and The Choice Factory, on as a guest author ...

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Real-world moments: Why context is critical for research success

September 19, 2023

Testing your perception Let’s start with a little experiment: Here’s a picture, take a look. What do you see? A duck? Or a rabbit? Well, chances are this depends on when you’re seeing it. This image ...

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Posts by Richard Shotton

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