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Posts by Vik Trifonova

Temporary Test Blog Innovation
Innovation Spotlight: Buchanan’s FIFA World Cup Whisky Collection
July 7, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Buchanan's FIFA World Cup ...
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Temporary Test Blog
Patriotism isn’t as polarizing as brands think — here’s what Americans actually want this July 4th
July 1, 2026
America turns 250 this year, and the brand activations are already in full swing. Coca-Cola has launched a campaign with 50 collectible state cans and a “Paint the Nation” mural project. Jeep has ...
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Temporary Test Blog Advertising
The World Cup influence: How soccer fandom is evolving in the US and what it means for brands
June 9, 2026
The 2026 FIFA World Cup is the largest sporting event ever staged — 48 teams, 104 matches across three host nations and a truly global audience. And yet the audience most naturally associated with a ...
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