Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation.
This month we researched Dove Men+Care FIFA World Cup Body & Face Wash, a line of limited-time World Cup-inspired combination body and face wash. Read on to get our analysis of the product's in-market potential, the audiences it appeals to, as well as what you can learn from it to innovate smarter.
Dove Men+Care FIFA World Cup Body & Face Wash
The Dove Men+Care FIFA World Cup body and face washes are a limited-edition range designed to combine effective cleansing in one simple step. The collection features face-and-body formulas that hydrate while they clean, alongside a variety of fresh, sporty fragrances inspired by the energy of the FIFA World Cup.
They have bold, soccer-themed packaging in red, white and blue colors and scent names inspired by the game, including:
All-Star Comfort
Striker Swag
Fresh Victory
Moon Oasis
Mango Cedarwood