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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

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Get deeper

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Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

Research & resources

By content type

Customer stories

Podcast

Blog

News

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Go deep

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Pricing

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Posts by Aaron Kechley

Temporary Test Blog

One year in: Momentum, focus, and what's next

October 29, 2025

A year ago, I stepped into the CEO role at Zappi with a clear mandate: sharpen our focus, strengthen our execution, and accelerate our path to improving how we help our customers stay closer to the ...

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Temporary Test Blog

Meet the new Innovation System for consumer-in-the-loop innovation

October 30, 2024

Competitive advantage for brands today is increasingly tied to how quickly and accurately they can innovate, respond to and anticipate consumer needs. When it comes to product innovation, this is ...

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Posts by Aaron Kechley

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