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Posts by Katie Sweet

Temporary Test Blog Innovation
These trends are shaking, not stirring, the alcohol industry in 2025
July 21, 2025
Alcohol product innovation in 2025 The alcohol industry has long been a bastion of tradition, with time-tested methods of production and deeply rooted brand loyalties. But, like many industries, this ...
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Temporary Test Blog Insights
Insights managers: It’s time to stop hiding behind the numbers
March 27, 2024
Have you ever felt like you’re shouting uselessly into the void? Like no one’s listening? As an insights manager, you spend all your time running the research, putting together presentations and then ...
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Temporary Test Blog Insights
How problem definition will help you find the real solution
February 4, 2022
I’m the type of person who really doesn’t like meetings. I appreciate their necessity and often enjoy spending time with my colleagues during them, but as a rule I try to limit the amount of time I ...
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Temporary Test Blog Brand
3 things I learned about brand building from Mark Ritson
January 25, 2022
We all know Mark Ritson — brand consultant, Marketing Week columnist and all-around smart person. He recently gave an insightful talk to our Insights Alliance, a group of like-minded professionals ...
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Temporary Test Blog Digital
What your A/B digital tests don’t tell you
June 10, 2021
Can you imagine not pretesting a TV ad? Just throwing something together, shipping it, and hoping for the best? It’s a scary thought. But digital ads are a completely different story. The digital ...
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Temporary Test Blog Marketing
5 ways to be a better insights partner, by PepsiCo’s Global CMO
May 6, 2021
For any great partnership to work, both parties need an empathetic understanding of each other’s wants, needs and general perspectives on life. Without this understanding, you’ll end up with a ...
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Temporary Test Blog Innovation
How PepsiCo & McDonald’s uncover their next big innovations
July 23, 2020
To compete as a QSR or CPG brand today, you need to have a steady stream of innovations. Consumers and market conditions are changing faster than ever — plus there is no shortage of disruptive new ...
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