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Posts by Katie Sweet & Kim Malcolm

Temporary Test Blog
The power of love in advertising
August 31, 2026
We know that many of the most effective ads make people feel something. Ads that land in the top 25% for overall emotion are twice as likely to drive immediate sales. That’s because people may forget ...
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Temporary Test Blog Advertising
What we’ve learned about great advertising from 100+ editions of AdMiration
April 9, 2026
Brands are endlessly striving to make their advertising creative more effective, because creative is one of the key controllable factors that drives return on media spend. In our effort to help ...
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Temporary Test Blog
Meet the 3 mascots of FIFA World Cup 2026 & what fans think of them
January 8, 2026
For the first time ever, the FIFA World Cup is being hosted jointly by three countries this year: the United States, Canada and Mexico. In addition to the matches being held in 16 cities across these ...
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Temporary Test Blog Advertising
30% increase in creative effectiveness with Zappi Amplify
October 2, 2023
Stephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, has been on a journey to transform the insights function at PepsiCo. With an initial vision to turn insights into a competitive ...
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Temporary Test Blog
6 benchmarks to put your consumer research in context
March 28, 2023
Good data tells a story. But a single data point on its own doesn’t have much to say. Imagine your colleague mentions that their latest LinkedIn post got 5,000 views. That sounds like a pretty high ...
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Temporary Test Blog Insights
Why Zappi is the insights platform for you
December 12, 2022
Your ads won’t land and your products won’t sell if they don’t appeal to your consumers. Hopefully that’s something we can all agree on. The challenge is that no matter how well you know your ...
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