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Posts by Kim Malcolm, Lucy Robbins

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Super Bowl 2022 ads: Learning from the touchdowns
February 17, 2022
Leading up to the Super Bowl, we shared an article that covered the elements that could help brands create a winning ad for the big (and costly) event. On Sunday night, once the Super Bowl 2022 ads ...
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How to score a touchdown with your Super Bowl ad
February 8, 2022
In the US, we all typically get excited about the Super Bowl — whether it’s for the love of the game, to root for your home or chosen team, or for some, to simply watch the lineup of blockbuster ads. ...
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Best Christmas ads of 2021: 3 takeaways for winning ads
November 18, 2021
It nearly goes without saying that Christmas is a huge holiday in the UK — so much so that many brands set aside large budgets to spend on ads surrounding the holiday season. As a consumer, it’s ...
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