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Posts by Ryan Barry, President

Temporary Test Blog Transformation
Why systematized market research is the future of consumer insights
December 15, 2023
With so many research suppliers out there (there are over 1,300 listings on the Insight Platforms directory right now), it’s no wonder that insights teams often decide which to use on a ...
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Temporary Test Blog Transformation
Managing stakeholders to drive insights transformation
December 13, 2023
As you look to the future of your insights team, you’re likely facing the need to change. You’re being asked to move faster, do more with less, maybe even incorporate AI. That requires new tools and, ...
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Temporary Test Blog Transformation
How to successfully democratize research to become a consumer-centric organization
November 6, 2023
I’m going to come right out and say something that has been on my mind for the last several years: Democratization is the future of consumer insights. It’s the key to enabling organizations to be ...
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Temporary Test Blog Transformation
The future role of consumer insights: How to lead your team to success
May 25, 2023
Technology continues to advance and AI capabilities are evolving on a daily basis. Combine this with budget constraints and the need for businesses to gain a competitive advantage and it’s clear that ...
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