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Posts by Zapppi

About the Author

Software that combines the power of consumer data and AI to deliver connected insights. Create successful products. Develop better ads. Build winning brands.

Temporary Test Blog Advertising
Cross-market benchmarking for smarter global decisions (Test)
May 15, 2026
Global campaigns rarely perform the same way across markets. Teams see it all the time. One region responds with enthusiasm and it seems flat in another. There’s plenty of data. The problem is the ...
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Temporary Test Blog Ad Miration
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May 15, 2026
For this week's AdMiration feature, we looked at consumer response to two ads from Diageo FIFA World Cup 2026 campaign — Don Julio's "Made to Be Raised" and Casamigos’ "This Calls for Casamigos." ...
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Temporary Test Blog Innovation
Innovation Spotlight: Dove Men+Care FIFA World Cup Body & Face Wash (Test)
May 15, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dove Men+Care FIFA World ...
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Temporary Test Blog
The complete list of brands behind the 2026 FIFA World Cup: A tiered breakdown of official sponsors (Test)
May 15, 2026
The 2026 FIFA World Cup isn’t just the biggest event in soccer — it’s shaping up to be one of the most complex marketing stages in the world. With matches across the US, Canada and Mexico, FIFA has ...
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