Temporary Test Blog

Introducing the Connected Insights Flywheel

Zappi — Fri, 11 Sep 2026 04:00:00 GMT

In our annualConnected Insights Imperative report this year, we showed what happens when consumer insights become more connected.

A marketer’s breakdown of the Ehrenberg-Bass methodology

Kirsten Lamb — Thu, 10 Sep 2026 04:00:00 GMT

Again and again, Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute, advocates for a simple, powerful principle: follow the evidence.

AdMiration feature: Chewy’s “Changes”

Vik Trifonova & Kim Malcolm — Thu, 10 Sep 2026 04:00:00 GMT

For this week’s AdMiration feature, we looked at consumer response to Chewy's “Changes” ad — a spot built around the life transitions that turn a household’s routine upside down and how their pets experience them.

The state of connected insights in 2026

Zappi — Wed, 09 Sep 2026 04:00:00 GMT

Consumer insights have always been important, but having more data and technology doesn't automatically mean having better consumer understanding.

How to design a brand tracking study

Jennifer Phillips April — Wed, 09 Sep 2026 04:00:00 GMT

Brand tracking is only useful when teams can trust what the data is telling them. But who you survey, which competitors you include, how you word questions and how often you collect data can all affect the results.

How to win with protein now that it’s a mainstream CPG trend

Vik Trifonova & Katie Sweet — Tue, 08 Sep 2026 04:00:00 GMT

Protein is everywhere across food and drink categories right now — bread, pasta, snack cheese, even coffee. Mintel data shows food and beverage launches carrying a high-protein claim quadrupled between 2013 and 2024.

AdMiration feature: Jif’s “JIF JIF JIF JIF”

Kim Malcolm & Kelsey Sullivan — Wed, 02 Sep 2026 04:00:00 GMT

For this week’s AdMiration feature, we looked at consumer response to Jif’s “JIF JIF JIF JIF” ad — part of the brand's first major refresh campaign in 30 years.

The power of love in advertising

Katie Sweet & Kim Malcolm — Mon, 31 Aug 2026 04:00:00 GMT

We know that many of the most effective ads make people feel something. Ads that land in the top 25% for overall emotion are twice as likely to drive immediate sales. That’s because people may forget individual details of an ad, but they’re more likely to remember how an ad made them feel, and those feelings (positive or negative) can transfer onto the brand.

Why America loves dirty soda: The consumer psychology behind the trend

Kirsten Lamb — Wed, 26 Aug 2026 04:00:00 GMT

9% of consumers now call the dirty soda their favorite drink.

Innovation Spotlight: REESE’S PIECES with Chocolate Cookie

Vik Trifonova & Katie Sweet — Tue, 25 Aug 2026 04:00:00 GMT

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation.