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Temporary Test Blog

Temporary Test Blog Innovation
CPG disruption playbook: Insights from emerging brands
June 27, 2025
The CPG market is currently valued at approximately $2.3 trillion with a compound annual growth rate (CAGR) exceeding 4%. It's predicted to reach $2.8 to $3.4 trillion by 2030-2034. Around 30,000 new ...
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Temporary Test Blog Advertising
My Cannes Lions 2025 recap: AI, sweat and human connection
June 26, 2025
AI takes the main stage At this year’s Cannes Lions Festival of Creativity, the spotlight was definitely on data and AI. In fact, AI was everywhere. From big tech product announcements to immersive ...
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Temporary Test Blog Advertising
Hear them roar: Top Creative Effectiveness & Strategy Lions by consumer vote
June 26, 2025
It’s been a tumultuous few years for brands. And now, with inflation and a cost-of-living crisis, increased business demands for results and consumer expectations at an all-time high, creative ...
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Temporary Test Blog Advertising
AdMiration feature: Cannes Grand Prix Creative Effectiveness & Creative Strategy winners
June 26, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove’s “Real Beauty” and Apple’s “Shot on iPhone” campaigns. Each of these campaigns just won the Grand Prix awards in the ...
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Temporary Test Blog Advertising
Should brands appeal to emotion in advertising? [+Examples]
June 25, 2025
Most of the decisions we make are driven by emotions rather than logic. From picking our partners to deciding what to watch on Netflix — people are inherently emotional. "Research reveals that ...
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Temporary Test Blog Advertising
The reality of using celebrities in advertising today
June 25, 2025
If asked, I’m sure we could all rattle off several ads that include celebrities we love and remember from many Super Bowls or simply over the years. But what impact does the inclusion of celebrities ...
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Temporary Test Blog Advertising
How to measure ads’ real impact with a brand lift study
June 24, 2025
Every ad campaign has a goal. Reach more people, shift perception or drive action. But how do you know if it worked? That’s the purpose of a brand lift study. It’s science, not vibes. A brand lift ...
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Temporary Test Blog Advertising
CPG’s $50B media war chest: Why digital testing is a must
June 23, 2025
Overview: How much do CPG brands spend on marketing? The consumer packaged goods industry (CPG) is an extremely competitive, fast-moving and endlessly innovative sector. On average these companies ...
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Temporary Test Blog Advertising
Why your 2025 campaign isn’t going viral (yet)
June 20, 2025
Every brand wants to go viral. Low ad spend, maximum reach and potential cult status. In the past, going viral happened almost at random — brands would just get lucky. But with AI and predictive ...
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Temporary Test Blog
Unlock the power of your data with Zappi database reviews
June 17, 2025
Unlock the Power of Your Data with a Zappi Database Review In today’s fast‑moving market, brands are sitting on a goldmine of data—but too often the huge potential value of this goes untapped. ...
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