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Generative AI in advertising: Is it worth it?
April 15, 2025
Since the release of ChatGPT in 2022, marketers have used generative AI, powered by large language models, to create text, audio and images in their ad campaigns. Fast forward to 2024 and the use of ...
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AI customer insights: The AI advantage in consumer research
April 15, 2025
From successful product launches to viral ads, consumer insights are a necessity when it comes to understanding who your customers are and what they want to see from you. And more consumer data is ...
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The AI-ready marketer: How to structure data and tech for smarter campaigns
March 19, 2025
AI is transforming marketing, but for businesses to reap its full benefits, they must first ensure their data is AI-ready. With the right approach, AI can revolutionize audience insights, content ...
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How to successfully write a concept [+ AI concept writing tools]
December 3, 2024
Crafting effective concepts for testing ideas with consumers is a balancing act between creativity and precision. Whether you're developing a product, service or campaign, the way you present your ...
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How AI is reshaping advertising: Strategies, tools and real-world examples
November 14, 2024
From automating repetitive tasks to enhancing creativity, AI is enabling brands to connect with audiences in more personalized and effective ways. But while AI offers exciting possibilities, it also ...
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Embracing AI in market research: A roadmap for the future
November 1, 2024
The market research industry is on the brink of transformation, and AI will play a pivotal role in this evolution. But the adoption of AI presents both challenges and exciting opportunities. "This is ...
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Benefits and watch outs for using synthetic data in market research
September 11, 2024
Market research is constantly evolving, offering new ways of collecting and understanding data as we progress with technological advancements. One exciting recent development is that the industry is ...
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How top brands are using AI for consumer insights
February 14, 2024
Earlier this month, Zappi held a panel in London with leaders in the insights industry — including Tony Costella, Global Consumer and Market Insights Director at Heineken, Christian Niederauer, ...
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Temporary Test Blog AI
Why AI will kill the researcher (and how to ensure your survival)
May 26, 2023
AI is killing the researcher as we know it. But that’s not necessarily a bad thing. Hear us out. AI is disrupting every stage of the research process. It can spout questions for a consumer survey ...
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