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Temporary Test Blog Brand
A marketer’s breakdown of the Ehrenberg-Bass methodology
September 10, 2026
Again and again, Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute, advocates for a simple, powerful principle: follow the evidence. Romaniuk believes in marketing as a science. ...
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Temporary Test Blog Brand
How to design a brand tracking study
September 9, 2026
Brand tracking is only useful when teams can trust what the data is telling them. But who you survey, which competitors you include, how you word questions and how often you collect data can all ...
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Temporary Test Blog Brand
How smart marketers use brand health data to grow revenue
August 24, 2026
Many brand tracking programs generate plenty of data but still struggle to answer the question that matters most: What should we do next based on this data? Brand health metrics are most useful when ...
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Temporary Test Blog Brand
Beyond clicks and views: Measuring brand impact
July 8, 2026
Social media dashboards measure activity rather than brand impact. You can see the views and the likes, the video click-through rate and even the very second someone stopped watching your video. Yet, ...
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Temporary Test Blog Brand
What it takes to build brands people remember
July 6, 2026
Every year at Cannes Lions, thousands of marketers gather to talk about the future of branding. After the Zappi team spent the week listening to CMOs and brand leaders from companies including AB ...
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Temporary Test Blog Brand
Punk copy, unexpected rebrands and disruptive products: The underdog brands redefining categories in 2026
February 27, 2026
A challenger brand is a brand that uses unique brand philosophies, values or disruptive strategies to challenge business norms within their category. Typically neither a market leader or small niche ...
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Temporary Test Blog Brand
How Zappi helps financial teams stay ahead of shifting trust signals
December 4, 2025
Trust in financial services is rising, but it’s still slippery. One good interaction lifts confidence. One moment of friction drags it down. Modern consumers move quickly, and algorithms easily sway ...
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Temporary Test Blog Brand
The best brand monitoring platforms for modern marketers
November 17, 2025
In 1992, brands had many fewer ways to reach audiences, and audiences didn’t have as many ways to recommend or criticize brands. Things were simpler for marketers, but at the same time, it was more ...
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Temporary Test Blog Brand
Why QSR analysts need always-on brand intelligence
November 5, 2025
QSR analysts face one of the fastest-moving marketing cycles in any category—where loyalty can rise or fall with a single offer or social trend. Such social trends are impossible to predict, too. For ...
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Temporary Test Blog Brand
How brand analysts can track and support CPG brand health in a skeptical market
October 30, 2025
In September, U.S. inflation hit 3% for the first time since January. To deal with rising costs, consumers are cutting their spending across CPG categories and trading their branded products for ...
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