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Brand

Temporary Test Blog Advertising
How to measure ads’ real impact with a brand lift study
June 24, 2025
Every ad campaign has a goal. Reach more people, shift perception or drive action. But how do you know if it worked? That’s the purpose of a brand lift study. It’s science, not vibes. A brand lift ...
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Temporary Test Blog Brand
Mascots that built empires: What iconic characters reveal about enduring brand strategy
June 4, 2025
Mascots give brands a way to communicate and connect with audiences. They’re far more than just playful characters — they’re memory shortcuts, emotional anchors and vessels of brand consistency. But ...
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Temporary Test Blog Brand
Brand affinity: Why customers love (and stick with) top brands
April 24, 2025
Some brands don’t just have customers. They inspire devotion. Take Nike’s “Dream Crazy” campaign featuring Colin Kaepernick. When the NFL quarterback took a knee during the national anthem to protest ...
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Temporary Test Blog Brand
Your complete marketing guide to brand strength analysis
January 22, 2025
What do the Nike swoosh, Apple logo and the infamous Golden Arches all have in common? They each have a familiar image most of the world’s population recognizes at a glance. The Golden Arches stand ...
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Temporary Test Blog Advertising
Your guide to brand and ad tracking software (and why it matters)
December 20, 2024
Ad tracking software was an estimated 845.33 billion USD business in 2023. It’s not surprising because they help you make the smartest decisions with your marketing resources. Some ad tracking ...
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Temporary Test Blog Brand
Top 10 most influential brands chosen by the Zappi team and other brand experts
September 27, 2024
Why are brands like Nike, Uber and Tide household names? Why do these brands represent entire sneakers, rideshare and laundry detergent categories? People are busy and don’t want to waste time and ...
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Temporary Test Blog Brand
Here’s the thing about brand equity, according to experts
August 23, 2024
Why is Netflix your favorite place to watch shows? Why do you always buy Nike sneakers? Why are Pringles in your snack stash instead of store-brand chips? Maybe it’s because you associate these ...
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Temporary Test Blog Brand
3 things I learned about brand building from Mark Ritson
January 25, 2022
We all know Mark Ritson — brand consultant, Marketing Week columnist and all-around smart person. He recently gave an insightful talk to our Insights Alliance, a group of like-minded professionals ...
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