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Innovation

Temporary Test Blog Innovation
We looked at product design & packaging of vegan meats to help you avoid mis-steaks
February 9, 2023
Whether you think it’s a fad or a food revolution, the popularity of veganism has skyrocketed in recent years. It carries an identity or value dimension that goes beyond the diet itself. There is ...
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Temporary Test Blog Innovation
How to be the first to cross the whitespace innovation gap
November 11, 2022
In a competitive market, the last thing you want is to look around and wonder, “Do we keep going now that the competition beat us to the market with this?” Or even worse, “I knew that was a great ...
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Temporary Test Blog Innovation
4 tips to help you reach innovation research master status
October 4, 2022
Launching a new product or product variant can be daunting. You never know if you've got a hit until it hits the market, and at that point there's a lot riding on its success. But if you test, learn ...
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Temporary Test Blog Innovation
Are your shoppers aware you've redesigned your packaging?
May 25, 2022
As many of our friends in the United States may know by now, there is currently a severe formula shortage due to a plant shutdown, among other things. This shortage led to me spending my weekend ...
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Temporary Test Blog Advertising
Why (& how) to build an empathetic brand
March 8, 2022
Nowadays, consumers are pushing for socially and ethically-conscious products from brands more than ever before. As a result, according to the Consumer Goods Forum, brands are no longer just in the ...
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Temporary Test Blog Innovation
Design thinking: Make a greater impact with your packaging
December 7, 2021
As an insights professional or packaging designer, you have no doubt heard about design thinking. In most cases, you may have even been asked to put it into practice as you are designing new ...
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Temporary Test Blog Innovation
4 steps to baking an elite shopper insights learning agenda
October 14, 2021
As the leaves start to turn and pumpkins begin to appear on porches, insights teams everywhere embark on a time honored tradition: crafting next year’s shopper insights learning agenda. Now hopefully ...
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Temporary Test Blog Innovation
4 killer elements to winning concept tests
September 16, 2021
When it comes to innovation, you always have to be one step ahead (especially in today’s world). If you work in the realm of product innovation and insights, “We need to think more disruptively” or ...
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Temporary Test Blog Innovation
Testing concepts: Why behavior change and uniqueness are key
December 8, 2020
When testing concepts for a new product, a lot rides on whether your innovation leaves a mark. With lofty goals like propelling brand growth, attracting new customers, and reducing competitive ...
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Temporary Test Blog Innovation
4 steps to clearer concept testing results
September 24, 2020
Launching a new product or revamping an existing one can be intimidating. There’s a lot of time, money, and risk involved in bringing something new to the table. So before you move forward, you want ...
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