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Innovation

Temporary Test Blog Innovation
The cost of premium: What consumers are willing to pay
August 15, 2025
Premium fast food offerings give consumers higher-quality options at fast-food chains, fueled by a desire for better ingredients, more diverse menus and a more satisfying dining experience. But with ...
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Temporary Test Blog Advertising
Too many ideas, not enough time? How to rapidly screen innovation ideas using real consumer feedback
August 14, 2025
Reduce launch risk by pressure-testing product or marketing concepts with real people before committing big spend. Here, I take a closer look at: The big risk of poor alignment in concept and ...
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Temporary Test Blog Innovation
Scrappy to sophisticated: How modern CPG brands are winning in a fragmented market
August 13, 2025
From niche disruptors to established brands, there is more competition between consumer packaged goods (CPG) brands for shelf space and consumer dollars. The value the CPG markets adds per capita ...
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Temporary Test Blog Innovation
Innovation Spotlight: Vacation’s Classic Whip SPF 50
August 12, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Vacation’s Classic Whip SPF ...
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Temporary Test Blog Advertising
Strong concepts win markets: How to validate product and campaign ideas before they go live
August 11, 2025
Product innovation is a high-stakes gamble unless you validate early and often. You don’t have the time or budget to bet on the wrong idea. TL;DR When every idea sounds promising internally, it’s ...
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Temporary Test Blog Innovation
Have it their way: Consumer’s fast food purchasing habits in 2025
August 7, 2025
Are US consumers purchasing more or less fast food nowadays? Who’s purchasing it the most? And how much does this vary by region or income? We recently ran a survey with a nationally representative ...
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Temporary Test Blog Innovation
Order up: How consumers view QSR and fast food restaurants today
July 31, 2025
Quick‑service restaurants (QSR) and fast food restaurants like McDonald’s, Popeye’s, Taco Bell and more are a booming industry in the US. In fact, the US fast‑food and QSR industry generated ...
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Temporary Test Blog Innovation
The chicken wrap wars: Consumers rank top chicken wraps in the US for 2025
July 29, 2025
Chances are, you remember the fast food chicken wars that kicked off in 2019 when Popeye’s launched its fried chicken sandwich. It sparked a number of other popular US chains to launch or revamp ...
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Temporary Test Blog Innovation
Test before you build: How agile innovation teams validate product ideas without slowing down
July 25, 2025
You never had time to guess, but you did anyway. Now you don’t have to. Most new products fail not because they’re bad, but because they were never tested. According to Clayton Christensen, a ...
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Temporary Test Blog Innovation
Innovation Spotlight: Wendy’s Frosty Swirls & Fusions
July 22, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Wendy’s Frosty Swirls & ...
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