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Temporary Test Blog Marketing
From insights to impact: The CMOs using data to win
March 5, 2025
Data isn’t just a tool — it’s the backbone of smart decision-making. The best CMOs aren’t just looking at numbers; they’re using consumer insights to shape strategies, personalize experiences and ...
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Temporary Test Blog Marketing
The marketer’s guide to implicit research: What it is and why it matters
February 21, 2025
Psychologist Daniel Kahneman, author of the best-selling Thinking, Fast and Slow, says we make roughly 35,000 decisions a day. Our brains constantly process information from what to have for lunch to ...
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Temporary Test Blog Marketing
The marketer’s guide to choosing a consumer insights platform
February 7, 2025
What do your customers want today? What will they want next year? Which new ad concept will be a winner with a new audience segment? These are the types of questions consumer insights tools can help ...
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Temporary Test Blog Advertising
The marketer’s guide to ad strategy breakdown: Alcohol brands
January 30, 2025
For many people, sipping a glass of wine or enjoying a cocktail with friends is an enjoyable pastime. But, for alcohol brands, capturing consumer attention to be their drink of choice is a ...
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Temporary Test Blog Advertising
How do your favorite snack brands’ marketing strategies stack up? [+6 criteria for success]
January 22, 2025
74% of Americans snack at least once a day. Of all the snacks: 38% of Americans go for chocolate and candy each day. 39% indulge their chip cravings. And 38% snack on crackers. Snacks transition to a ...
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Temporary Test Blog Marketing
How (and why) market research methodologies can transform your marketing
December 13, 2024
Imagine this, it’s 4 p.m. on a Thursday and your boss wants research on new product ideas for your Friday meeting. You feel deflated because you don’t have a reliable way to gather market research or ...
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Temporary Test Blog Marketing
Unlocking the power of audience research: A comprehensive guide
December 5, 2024
Understanding your audience is the foundation of successful marketing campaigns, product development and consumer engagement strategies. According to a Nielsen report, nearly 84% of marketers feel ...
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Temporary Test Blog Advertising
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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Temporary Test Blog Marketing
How behavioral science can transform your research and marketing
November 6, 2024
Today, people make most decisions without deep reflection. Instead, we rely on shortcuts, or “heuristics,” to simplify our choices. As researchers and marketers, understanding these shortcuts can ...
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Temporary Test Blog Advertising
5 elements to electrifying advertising, from PepsiCo's CMO
April 26, 2023
What does it really take to create great advertising? Advertising that jolts consumers to take action? That leaves the mark of your brand within their minds? Jane Wakely, Chief Consumer and Marketing ...
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