Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Temporary Test Blog

Temporary Test Blog Innovation
Innovation Spotlight: Coffee mate Cool Crème Frozen Creamers
April 7, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Coffee mate Cool Crème ...
Read story
Temporary Test Blog
Why brand loyalty is collapsing across CPG brands
April 6, 2026
For decades, brand loyalty was one of the most powerful advantages in CPG. Strong brands didn’t just drive awareness, they drove repeat purchases. They justified premium pricing through this loyalty ...
Read story
Temporary Test Blog Advertising
AdMiration feature: Amazon’s ”The Good, the Bad, and the Ouchy”
April 2, 2026
For this week’s AdMiration feature, we looked at consumer response to Amazon’s ”The Good, the Bad, and the Ouchy” ad, part of their “Save the Everyday” campaign, which aired during the Oscars. Read ...
Read story
Temporary Test Blog
The end of price-led growth: Why CPG brands need a new playbook
April 1, 2026
For the past three years, CPG growth has been powered by a relatively simple formula: Raise prices, protect margins and let inflation do the heavy lifting. Inflation provided cover, retailers ...
Read story
Temporary Test Blog Innovation
How to validate sustainability claims before launch
March 31, 2026
Sustainability is one of the most important factors consumers take into consideration today when choosing who to buy from. In fact, 78% of consumers rank sustainability considerations as somewhat or ...
Read story
Temporary Test Blog
How integrated insight systems improve marketing strategy
March 31, 2026
Organizations generate more insights today than ever before, but a lot of these insights still live in disconnected systems. Advertising performance data sits in one place, innovation testing in ...
Read story
Temporary Test Blog Innovation
How AI-powered concept screening accelerates innovation
March 30, 2026
In the 1980s, Colgate decided to sell frozen dinners. Colgate had brand recognition and loyal customers, and the frozen meal market was booming. The idea seemed like a natural extension. What the ...
Read story
Temporary Test Blog
The brands that are showing up for Women’s History Month (and what they’re getting right)
March 27, 2026
Every March, brands show up for Women’s History Month. But in 2026, the bar feels noticeably higher. Consumers aren’t just looking for celebratory messaging or “inspirational quotes” anymore, they’re ...
Read story
Temporary Test Blog Advertising
AdMiration feature: Wendy’s “Sweeps Alley Oop”
March 26, 2026
For this week’s AdMiration feature, we looked at consumer response to Wendy’s “Sweeps Alley Oop” ad, part of their March Madness campaign in the US to promote their sweepstakes and the official ...
Read story
Temporary Test Blog
2026 brand activation examples: Ikea, Spotify and Apple TV+ show us how it’s done
March 25, 2026
Brand activations are interactive brand experiences that directly engage consumers online or in person. Mini festivals, pop-up bars and digital quests: brand activations are immersive experiences ...
Read story