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Temporary Test Blog

Temporary Test Blog Innovation
What new candy will win Easter 2026? What shoppers want most
March 24, 2026
Every spring, candy brands roll out a fresh lineup of Easter treats hoping to earn a spot in shoppers’ baskets. This year, Easter candy innovation leaned less on entirely new products and more on ...
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Temporary Test Blog
What consumers want from CPG brands in 2026
March 23, 2026
In 2026, it’s no longer enough for consumer packaged goods (CPG) brands to win in a single area like taste, price or convenience. Consumers are weighing multiple priorities at once, from improving ...
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Temporary Test Blog Innovation
From new idea to market leader: Building and owning a category
March 19, 2026
When Salesforce entered the market, many buyers saw it as an unusual alternative to traditional enterprise software. Companies like Oracle and SAP sold large systems installed on company servers. ...
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Temporary Test Blog Advertising
AdMiration feature: IKEA’s “Coming Home”
March 19, 2026
For this week’s AdMiration feature, we looked at consumer response to IKEA’s “Coming Home” ad, part of their global campaign that’s initially launching in South Korea, China and Belgium before ...
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Temporary Test Blog
The future of consumer segmentation and audience strategy
March 18, 2026
“In today’s environment, static segments based on outdated behaviors or assumptions can do more harm than good.” [[- Leigh Admirand, American Marketing Association]] Some segmentation frameworks were ...
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Temporary Test Blog Advertising
How automated concept testing accelerates the best creative
March 17, 2026
Why automated concept testing has become essential Creative development has changed dramatically in the last decade. Marketing teams are producing more campaigns and more assets than ever before. At ...
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Temporary Test Blog Marketing
11 women to watch in marketing in 2026
March 16, 2026
Marketing has long been powered by women, but leadership roles haven’t always reflected that reality. In honor of Women’s History Month, we’re spotlighting the women who are helping change that. From ...
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Temporary Test Blog Advertising
The “forgotten” metric: How emotion analytics predicts ad performance
March 13, 2026
Think of the commercials that stayed with you. You’ll probably remember the ads that made you laugh, that made you feel nostalgic for something or that drew you in with unexpectedly surprising ...
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Temporary Test Blog Advertising
AdMiration feature: Ollie’s “Feed The Obsession: Mom Mode”
March 12, 2026
For this week’s AdMiration feature, we looked at consumer response to Ollie’s “Feed The Obsession: Mom Mode” ad, part of their national brand campaign that celebrates the joyful, devoted bond between ...
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Temporary Test Blog Innovation
Innovation Spotlight: Dutch Bros Ready-to-Drink Iced Lattes
March 10, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dutch Bros Ready-to-Drink ...
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