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Temporary Test Blog

Temporary Test Blog Innovation
Why finance analysts win with faster, more predictive insights: Zappi innovation
October 14, 2025
Most analysts think rigor takes time. But what if that belief is slowing them down? In today’s market, speed is the new rigor because it’s the market that moves even faster. According to Gartner, ...
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Temporary Test Blog
Inside the state of connected insights: Progress, gaps and what comes next
October 10, 2025
Historically, consumer insights came in the form of disconnected, one-off research studies that gave limited views of consumer behavior due to the amount of time and money it took to properly gather ...
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Temporary Test Blog Innovation
Taking marketing innovation from hype to impact: A playbook for finance CMOs
October 10, 2025
Finance CMOs are under increasing pressure from multiple angles, including: Stricter regulations Rising competition from fintech and challenger banks Growing customer expectations when it comes to ...
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Temporary Test Blog Innovation
How CPG analysts can cut launch failures and accelerate innovation
October 9, 2025
For CPG brand analysts, stakes couldn’t be higher. Some of the current challenges they face include: Very high launch costs and failure rates Shifting consumer preferences Supply chain disruptions ...
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Temporary Test Blog Advertising
AdMiration feature: ChatGPT’s “Pull Up”
October 9, 2025
For this week’s AdMiration feature, we looked at consumer response to ChatGPT’s latest “Pull Up" ad in comparison to the brand’s “The Intelligence Age” ad, which aired during the Super Bowl earlier ...
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Temporary Test Blog Innovation
How retail analysts can turn scattered data into smart decisions
October 8, 2025
According to Deloitte’s Retail Industry Outlook 2025, the retail sector is shifting from mass to micro. It’s moving away from a broad, supply-driven approach and toward data-driven experiences. But ...
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Temporary Test Blog Innovation
Innovation Spotlight: Milano Chai Latte
October 7, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Milano Chai Latte, the ...
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Temporary Test Blog Advertising
AdMiration feature: Pillsbury’s “Big Biscuits”
October 2, 2025
For this week’s AdMiration feature, we looked at consumer response to Pillsbury’s “Big Biscuits” ad, part of the brand’s latest campaign to announce that its biscuits, crescent rolls and cinnamon ...
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Temporary Test Blog
Introducing Level 4 of The Connected Insights Framework: The accelerated organization
October 1, 2025
Last year, Zappi introduced The Connected Insights Framework, which highlights many areas of focus where business leaders, particularly insights and marketing leaders, must partner in order to drive ...
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Temporary Test Blog Innovation
7 CPG & QSR brands that nailed their innovations
September 30, 2025
As exciting as it is, we all know it isn't easy to launch a new product. Even the biggest, most well-resourced brands get it wrong sometimes. A new product hits the shelves and just doesn’t move. ...
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