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Temporary Test Blog

Temporary Test Blog Advertising
Football ad strategies that score
November 10, 2025
Why should your next ad campaign be in the football stadium? The average NFL regular season game boasts an impressive viewership of around 18.58 million viewers per game across TV and digital ...
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Temporary Test Blog Advertising
AdMiration feature: Asda’s “A Very Merry Grinchmas”
November 6, 2025
For this week’s AdMiration feature, we looked at consumer response to Asda’s “A Very Merry Grinchmas” ad, which promotes the brand's promise of reasonable store pricing, even during the holiday ...
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Temporary Test Blog Brand
Why QSR analysts need always-on brand intelligence
November 5, 2025
QSR analysts face one of the fastest-moving marketing cycles in any category—where loyalty can rise or fall with a single offer or social trend. Such social trends are impossible to predict, too. For ...
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Temporary Test Blog
How CMOs protect and grow brand equity with predictive clarity
November 4, 2025
CMOs don’t just need more data — they need faster clarity. Margins are thin, loyalty is fragile and retail decisions move faster than you can build a report. But most brand tracking still runs on a ...
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Temporary Test Blog
Zappi Growth Stories: From Intern to Staff Engineer with Nicholas Moorcroft
November 4, 2025
Zappi Growth Stories: Nicholas Moorcroft In our latest Zappi Growth Story, we sat down with Nicholas Moorcroft, who has grown from a security intern to a Staff Engineer working across a global ...
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Temporary Test Blog
Brewing up insights: Turning Halloween buzz into actionable data
October 31, 2025
Every October, some brands go all-in on Halloween, rolling out limited-edition products and playful campaigns that fill social feeds with spooky cheer. But while much of the focus goes into creating ...
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Temporary Test Blog Advertising
AdMiration feature: M&M's "Horrific & Delicious"
October 30, 2025
For this week’s AdMiration feature, we looked at consumer response to M&M’s "Horrific & Delicious" ad, which promotes the brand's limited edition Halloween mix just in time for trick or ...
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Temporary Test Blog Brand
How brand analysts can track and support CPG brand health in a skeptical market
October 30, 2025
In September, U.S. inflation hit 3% for the first time since January. To deal with rising costs, consumers are cutting their spending across CPG categories and trading their branded products for ...
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Temporary Test Blog
One year in: Momentum, focus, and what's next
October 29, 2025
A year ago, I stepped into the CEO role at Zappi with a clear mandate: sharpen our focus, strengthen our execution, and accelerate our path to improving how we help our customers stay closer to the ...
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Temporary Test Blog
Innovation at the edge: A year of building what's next
October 29, 2025
A year ago, when Aaron stepped into the CEO role, we made a deliberate choice about how Zappi would evolve. Rather than the typical founder story—where the founder steps back and the new CEO takes ...
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