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Temporary Test Blog

Temporary Test Blog
How to measure sponsorship success at the 2026 World Cup
July 8, 2026
FIFA predicts that at the close of the 2026 World Cup, brands will have generated roughly $13 billion in revenue, making it the largest commercial World Cup ever. But with a record 48 teams competing ...
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Temporary Test Blog Advertising
From big bets to lots of little: Why we built Amplify AI
July 7, 2026
When we started thinking about the next evolution of Amplify, we didn't begin with AI. We began with our customers. Over the past year, one theme kept coming up in conversations. Customers weren't ...
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Temporary Test Blog Innovation
Innovation Spotlight: Buchanan’s FIFA World Cup Whisky Collection
July 7, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Buchanan's FIFA World Cup ...
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Temporary Test Blog Brand
What it takes to build brands people remember
July 6, 2026
Every year at Cannes Lions, thousands of marketers gather to talk about the future of branding. After the Zappi team spent the week listening to CMOs and brand leaders from companies including AB ...
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Temporary Test Blog Advertising
AdMiration feature: Truly Hard Seltzer’s “Drink Like a Believer: Drop”
July 2, 2026
With the Fourth of July around the corner, American pride is in the air. And Truly Hard Seltzer’s “Drop”, tied to its sponsorship of US Soccer, shows how much you can do with just ten seconds. Read ...
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Temporary Test Blog
Straight from Cannes: Why the best marketers are using AI to amplify human thinking
July 1, 2026
For the past two years, the conversation around AI in marketing has centered on one question: Will it replace marketers? At Cannes Lions 2026, the industry's biggest brands offered a very clear ...
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Temporary Test Blog
Patriotism isn’t as polarizing as brands think — here’s what Americans actually want this July 4th
July 1, 2026
America turns 250 this year, and the brand activations are already in full swing. Coca-Cola has launched a campaign with 50 collectible state cans and a “Paint the Nation” mural project. Jeep has ...
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Temporary Test Blog
6 learnings I'm taking home from Cannes Lions 2026
June 30, 2026
There's something energizing about spending a week at Cannes Lions. You arrive expecting to hear about the year's biggest campaigns, the latest AI breakthroughs and predictions for the future of ...
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Temporary Test Blog
5 lessons from Cannes on staying close to your audience
June 29, 2026
For years, marketers have talked about being consumer-centric. But if Cannes Lions 2026 revealed anything, it's that consumer closeness is a true competitive advantage. Across sessions from P&G, ...
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Temporary Test Blog
The brand activations everyone is talking about at this year’s Cannes Lions
June 26, 2026
While Cannes Lions is largely known for celebrating the world's best creative work, it's also become one of the biggest stages for experiential brand building. Every year, brands transform beaches, ...
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