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Temporary Test Blog

Temporary Test Blog
10 standout quotes from insights and marketing leaders on the Cannes Lions stage
June 25, 2026
The best thing about Cannes Lions isn't the trophies — it's the people. Every year, some of the world's most influential marketers and insights leaders gather on the French Riviera to share their ...
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Temporary Test Blog Advertising
AdMiration feature: BBC’s “Let’s Make It Iconic” & ITV’s “American Road Trip”
June 25, 2026
For this week's AdMiration feature we did something a little different. We looked at two films that aren't really ads in the conventional sense — the BBC's “Let's Make It Iconic” and ITV's “American ...
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Temporary Test Blog
What Cannes Lions tells us about marketing in 2027
June 24, 2026
The 73rd Cannes Lions festival is taking place from June 22nd to June 26th this year. Far from an outdated festival, Cannes points to key shifts and trends within the marketing industry. “The ...
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Temporary Test Blog
8 marketing leaders making a splash at this year’s Cannes Lions
June 24, 2026
For one week every year, Cannes becomes the center of the marketing universe. Brand and insights leaders, creatives, media executives and innovators gather to celebrate the industry's biggest ideas ...
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Temporary Test Blog Innovation
Innovation Spotlight: Tim Hortons “Tastes of the Globe” Timbits
June 23, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Tim Hortons “Tastes of the ...
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Temporary Test Blog
How brands win attention during the World Cup
June 22, 2026
Scottish fans took over Boston and reportedly drank all the beer. Japanese visitors to Mexico have discovered the wonders of chips and salsa. Norway fans showed New York City the proper way to Viking ...
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Temporary Test Blog Advertising
AdMiration feature: Paddy Power’s “Nobody Does Football Better Than Us!”
June 18, 2026
For this week's AdMiration feature, we looked at consumer response to Paddy Power's "Nobody Does Football Better Than Us" ad, released ahead of this year's FIFA World Cup in the UK. Read on to get ...
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Temporary Test Blog AI
Zappi’s perspective on human, AI and synthetic research & how to determine the right approach
June 16, 2026
AI and synthetic research methods are reshaping how brands gather consumer insights, which makes for an exciting time of change. New use cases are emerging as more teams gain access to consumer ...
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Temporary Test Blog
Why meme marketing dominates the World Cup conversation
June 15, 2026
During the World Cup, some of the biggest marketing moments won’t come from official sponsors or ad campaigns. They’ll come from memes and other online sources that showcase fan participation. World ...
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Temporary Test Blog
The hidden social network connecting World Cup fans
June 12, 2026
TikTok, Instagram and Facebook were once the go-to digital platforms where global soccer fans would share memes, connect with other fans, vent about gameday wins and losses during The World Cup. But ...
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