Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Posts by Jennifer Phillips April

Temporary Test Blog
Retail analysts know every week counts: How to spot brand loyalty shifts early
October 24, 2025
Retail analysts need real-time visibility into brand perception. You don’t have the luxury of waiting months for insights. Every week you wait, another signal slips past. Can you detect loyalty drops ...
Read story
Temporary Test Blog Innovation
Why finance analysts win with faster, more predictive insights: Zappi innovation
October 14, 2025
Most analysts think rigor takes time. But what if that belief is slowing them down? In today’s market, speed is the new rigor because it’s the market that moves even faster. According to Gartner, ...
Read story
Temporary Test Blog Innovation
How retail analysts can turn scattered data into smart decisions
October 8, 2025
According to Deloitte’s Retail Industry Outlook 2025, the retail sector is shifting from mass to micro. It’s moving away from a broad, supply-driven approach and toward data-driven experiences. But ...
Read story
Temporary Test Blog Innovation
Why more data won’t save you: The CMO’s guide to smarter innovation
September 19, 2025
The biggest lie retail CMOs believe: more data equals better decisions. Yes, you have plenty of loyalty points, point-of-sale records and app analytics. But more data doesn’t guarantee insight or ...
Read story
Temporary Test Blog
How brand research analysts can turn fragmented retail media into actionable insights for CMOs
September 15, 2025
Analysts face a difficult challenge because every retail media network (RMN) speaks a different language. Amazon, Walmart, Target, social and CTV all report performance differently, which leaves you ...
Read story
Temporary Test Blog Advertising
How CMOs can turn retail media spend into predictable, incremental growth with 60% more accuracy
September 5, 2025
For CMOs, ballooning media spend budgets raise four urgent questions: How can you prove ROI? Are you able to react fast to change? Are you able to stay consistent while personalizing? Can you scale ...
Read story
Temporary Test Blog
The MBA-to-CPG career path: Opportunities, challenges and what to expect
August 28, 2025
The MBA-to-CPG (consumer packaged goods) path is well-worn for good reason. The CPG field offers structure, global scale and the chance to run household name brands early in your career. Yet, there ...
Read story
Temporary Test Blog
How to pick the best consumer insights platform for your brand
August 20, 2025
Sixty-six percent of senior marketers feel concerned they’re falling behind in understanding their audience. The right consumer research insights platform can flip that worry. Test product concepts, ...
Read story
Temporary Test Blog Advertising
Strong concepts win markets: How to validate product and campaign ideas before they go live
August 11, 2025
Product innovation is a high-stakes gamble unless you validate early and often. You don’t have the time or budget to bet on the wrong idea. TL;DR When every idea sounds promising internally, it’s ...
Read story
Temporary Test Blog Advertising
How to confidently launch creative that performs: A practical playbook for modern brand teams
July 31, 2025
You wouldn’t build a house without a foundation. So why launch a campaign without testing the creative? Creative launches are high-stakes. Budgets are tight, timelines are tighter and mistakes are ...
Read story