Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Posts by Jennifer Phillips April

Temporary Test Blog
Get answers, not approvals: How modern teams use on-demand consumer insights to move faster
July 24, 2025
You’re not just fighting for consumer attention. You’re also competing against marketing teams already testing, learning and optimizing in real time. The fastest teams have a built-in iteration ...
Read story
Temporary Test Blog Advertising
Human touch vs. algorithmic precision: Rethinking shopper marketing in a digital era
July 15, 2025
Shopper marketing once relied on shelf space and clever design. Now, algorithms play a major role. Design and visibility still matter. Yet, competitive brands add real-time data, predictive ...
Read story
Temporary Test Blog Advertising
Why your ads get ignored—and how to fix that
June 27, 2025
You can develop the best brief for a targeted launch. You might even think your creative is on point, but still feel your stomach sink when the metrics flatline. People are seeing your ads, they’re ...
Read story
Temporary Test Blog Advertising
How to measure ads’ real impact with a brand lift study
June 24, 2025
Every ad campaign has a goal. Reach more people, shift perception or drive action. But how do you know if it worked? That’s the purpose of a brand lift study. It’s science, not vibes. A brand lift ...
Read story
Temporary Test Blog Innovation
From meh to must-have: How brands nail product optimization
June 13, 2025
In the boardroom, every product feels like a winner. Then (if you don’t do your research) it hits the shelf and you discover the truth. Food Navigator USA reports 80-85% of new CPG products fail ...
Read story
Temporary Test Blog
How top brands use exploratory research to spot the next big trends
June 6, 2025
Consumer behavior isn’t just evolving, it’s changing at a dizzying pace. It’s #littletreatculture one month, and semaglutide-induced appetite shifts the next. Add economic pressures, channel ...
Read story
Temporary Test Blog Advertising
Are your ads missing the mark? Blame (and understand) behavior
June 2, 2025
"We need to stop interrupting what people are interested in and be what people are interested in.” [[ — Craig Davis, Co-founder of Sendle]] According to Harvard Business School, 95% of purchase ...
Read story
Temporary Test Blog Advertising
How to use consumer insights to build smarter ads and better products
May 23, 2025
Consumer behavior is shifting fast. Rising costs, convenience, and shortening attention spans impact the ways people discover products and what they buy. Add in values-driven behavior and the desire ...
Read story
Temporary Test Blog Advertising
Full-funnel, full flavor: How CPG & QSR campaigns stay cutting-edge
May 9, 2025
The biggest brands aren’t guessing anymore. They’re constantly learning and turning those insights into a competitive edge. From AI-powered everything, including image generation and real-time ...
Read story
Temporary Test Blog Brand
Brand affinity: Why customers love (and stick with) top brands
April 24, 2025
Some brands don’t just have customers. They inspire devotion. Take Nike’s “Dream Crazy” campaign featuring Colin Kaepernick. When the NFL quarterback took a knee during the national anthem to protest ...
Read story