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Posts by Kelsey Sullivan

Temporary Test Blog
Standout quotes from marketing leaders in 2025
December 16, 2025
In a year defined by shifting consumer expectations and pressure for brands to demonstrate real value, marketing and insights leaders have been more candid about what it takes to win. From customer ...
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Temporary Test Blog Advertising
What to look for in an ad testing platform
December 5, 2025
It's no surprise that advertising teams are under more and more pressure each year. Creative must travel across more channels, meet higher performance expectations, deliver measurable business ...
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Temporary Test Blog
Black Friday isn’t just for retail: How QSR brands are creating FOMO moments
November 26, 2025
Black Friday used to belong exclusively to big-box retailers and e-commerce giants. But over the last few years, quick-service restaurant (QSR) brands have increasingly turned the holiday into an ...
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Temporary Test Blog
Market basket analysis explained: How retailers like Walmart and Target use it to boost sales
November 19, 2025
In modern retail, every transaction tells a story — not just about what customers buy, but why. Market basket analysis helps retailers uncover these hidden relationships between products, turning ...
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Temporary Test Blog
Brewing up insights: Turning Halloween buzz into actionable data
October 31, 2025
Every October, some brands go all-in on Halloween, rolling out limited-edition products and playful campaigns that fill social feeds with spooky cheer. But while much of the focus goes into creating ...
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Temporary Test Blog Advertising
From awareness to sales: How influencers drive growth for CPG brands
October 28, 2025
Introduction: The collision of CPG and the influencer economy Over the past decade, influencer marketing has evolved from a niche social media tactic into an expected $32.5 billion global industry in ...
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Temporary Test Blog Innovation
7 CPG & QSR brands that nailed their innovations
September 30, 2025
As exciting as it is, we all know it isn't easy to launch a new product. Even the biggest, most well-resourced brands get it wrong sometimes. A new product hits the shelves and just doesn’t move. ...
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Temporary Test Blog Innovation
How QSR brand analysts are keeping pace with consumers
September 29, 2025
Why QSR insights can’t wait until next quarter Quick service restaurants (QSRs) are moving at breakneck speed, and insights teams are often caught playing catch-up. Today’s consumers expect: Health ...
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Temporary Test Blog Innovation
How to de-risk your product launch at every stage of innovation
September 26, 2025
De-risking a product launch doesn’t mean playing it safe. It means making smarter bets, ones grounded in what consumers actually want and how they behave. But that requires more than just one round ...
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Temporary Test Blog Advertising
The brand analysts guide to smarter creative testing
September 24, 2025
Brand analysts face growing pressure to deliver creative results fast As a brand research analyst, you’re in the hot seat. CPG marketers are pouring billions into digital channels with an expectation ...
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