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Posts by Kelsey Sullivan

Temporary Test Blog
TURF Analysis: Reach more people with less effort
May 29, 2025
Ever feel like you're juggling too many products, channels or messages and still not reaching enough people? You’re not alone. Whether you’re launching a new product or planning a campaign, you want ...
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Temporary Test Blog
Writing effective research briefs: A step-by-step guide for insights professionals
May 14, 2025
In the ever-evolving world of consumer insights, clarity and direction are crucial for successful research. “As a general rule, a market research study is only as good as the brief.” [[— B2B ...
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Temporary Test Blog Advertising
Why you can’t afford to skip digital ad copy testing
May 2, 2025
The digital world moves fast, and there’s no shortage of metrics available to judge the performance of your digital ads. It can be tempting to think it’s not important to copy test your digital ads — ...
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Temporary Test Blog Marketing
Reading customers’ minds, the data-driven way
April 29, 2025
Understanding what drives customers to make purchasing decisions has never been more important, or more possible. Thanks to digital transformation, businesses now have access to more behavioral data ...
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Temporary Test Blog Innovation
Prebiotic & probiotic perceptions: Consumers’ take on these trending beverages in 2025
April 9, 2025
Prebiotic and probiotic beverages have become a booming trend this year, with many new brands and flavors popping up seemingly everywhere. But what do consumers really think about these bubbly ...
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Temporary Test Blog Advertising
Why CMOs should use consumer insights before producing ads
April 1, 2025
CMOs are under immense pressure to create ads that grab attention, resonate emotionally and drive measurable results — all while staying on budget. And with rising production costs and limited time ...
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Temporary Test Blog Advertising
Your guide to AI-powered advertising campaign analysis
March 27, 2025
As a marketing or insights professional, chances are you run a LOT of ads and ad related research. And as you well know, it’s not just about launching the ad, but understanding what’s working, not ...
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Temporary Test Blog
How professional insights services make your team more productive
March 20, 2025
If you’re a market research or marketing professional, you’ve probably heard or said this phrase “If only I had the time…” one too many times. From trying to get studies or ad campaigns up and ...
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Temporary Test Blog AI
The AI-ready marketer: How to structure data and tech for smarter campaigns
March 19, 2025
AI is transforming marketing, but for businesses to reap its full benefits, they must first ensure their data is AI-ready. With the right approach, AI can revolutionize audience insights, content ...
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Temporary Test Blog Advertising
Sip, sip, sell: How RTD brands are stirring up advertising
March 7, 2025
The ready-to-drink (RTD) alcoholic beverage market is booming, and it’s easy to see why. People love the convenience of cracking open a can of their favorite cocktail or hard seltzer without the ...
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