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Posts by Kelsey Sullivan

Temporary Test Blog Marketing
From insights to impact: The CMOs using data to win
March 5, 2025
Data isn’t just a tool — it’s the backbone of smart decision-making. The best CMOs aren’t just looking at numbers; they’re using consumer insights to shape strategies, personalize experiences and ...
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Temporary Test Blog Innovation
Snack trends unwrapped: What’s shaping snack purchases in 2025
March 4, 2025
Today’s snack market is more complex than ever. Consumers are looking for options that align with their health goals, but they’re not willing to sacrifice taste — or stretch their budgets too far. ...
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Temporary Test Blog Advertising
Free peanuts: A winning advertising strategy for alcohol brands
February 26, 2025
Have you ever walked into a bar, ordered a drink and suddenly found yourself snacking on a bowl of free peanuts? It’s a classic move, but it’s not just about being nice — it’s a smart business ...
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Temporary Test Blog Innovation
How leading brands are transforming innovation with AI and connected data
February 17, 2025
This month, Zappi held the annual Breakfast Club event in London with leaders from the insights industry, including Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global ...
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Temporary Test Blog
Reach optimization made simple: How to grow your brand the right way
February 13, 2025
Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. So what can brands do to get their ads seen, at scale? That’s where reach optimization ...
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Temporary Test Blog Advertising
10 Super Bowl LIX ads that won with consumers
February 10, 2025
This year's Super Bowl ad lineup was filled with flying facial hair, endless celebs, some feel-good nostalgia, and of course, lots of laughs. But which ones stood out from the rest? We used Zappi ...
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Temporary Test Blog
Women to watch in market research in 2025
January 28, 2025
The field of market research is ever-evolving, with new methodologies and insights shaping the way we understand consumers and markets. At the forefront of this are remarkable women who are not only ...
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Temporary Test Blog
Mastering data saturation: The key to reliable qualitative research
January 17, 2025
In the world of qualitative research, the question of “How much data is enough?” often arises. The answer lies in the concept of data saturation, a benchmark that indicates when additional data ...
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Temporary Test Blog
How to succeed in your new insights role
January 14, 2025
Starting a new role in consumer insights can be both exhilarating and overwhelming. The first few months are critical in establishing yourself, gaining trust and showing how your work can impact ...
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Temporary Test Blog Advertising
How to buy a Super Bowl ad (and what to buy on a budget)
January 9, 2025
The Super Bowl isn’t just a game; it’s the biggest stage for brands to tell their story. The 2024 edition of the “big game” was watched by more than 123 million people, making it the second ...
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