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Posts by Kirsten Lamb

Temporary Test Blog
How response curves lead to more strategic budgeting and better outcomes
October 22, 2025
Marketing Mix Modeling (MMM) response curves, also known as advertising response curves, show you how your marketing spend impacts your key business metrics, like sales and revenue, customer ...
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Temporary Test Blog Innovation
Taking marketing innovation from hype to impact: A playbook for finance CMOs
October 10, 2025
Finance CMOs are under increasing pressure from multiple angles, including: Stricter regulations Rising competition from fintech and challenger banks Growing customer expectations when it comes to ...
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Temporary Test Blog Advertising
Consumer confidence in the financial sector is at an all-time high: Here's how to build and retain brand trust
September 17, 2025
Consumer trust in the financial sector is on the rise. And brand analysts face increasing pressure to act quickly and effectively to nurture and maintain it. From proving ROI to responding agilely to ...
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Temporary Test Blog Advertising
Navigating the measurement gap: A guide for QSR analysts
September 10, 2025
With inflation on the rise, consumer spending is down and many QSRs (quick-service restaurants) are seeing declining customer traffic. The pressure is on analysts to support effective AI-driven ...
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Temporary Test Blog Advertising
Finance advertising is finally gaining momentum, but efficiency matters
August 29, 2025
Finance advertising is showing impressive growth. In 2024, leading U.S. banks spent over $22.5 billion on their ad and marketing, a 8% jump from the previous year. Right now, digital is a significant ...
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Temporary Test Blog Innovation
Price it right the first time: How to use consumer insights to find the sweet spot for your product
August 22, 2025
When you miss the mark on price, everything else suffers Pricing can make or break a product launch—even when you have a great product and strong demand. One-third of consumers say price is the main ...
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Temporary Test Blog Innovation
Scrappy to sophisticated: How modern CPG brands are winning in a fragmented market
August 13, 2025
From niche disruptors to established brands, there is more competition between consumer packaged goods (CPG) brands for shelf space and consumer dollars. The value the CPG markets adds per capita ...
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Temporary Test Blog
From bottleneck to breakthrough: How to scale consumer insights across teams without losing control
July 31, 2025
TL;DR: Organizations struggle to scale consumer insights effectively across departments, leading to duplicate research, poor data quality, fragmented knowledge and wasted spend. This piece explores ...
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Temporary Test Blog Innovation
Test before you build: How agile innovation teams validate product ideas without slowing down
July 25, 2025
You never had time to guess, but you did anyway. Now you don’t have to. Most new products fail not because they’re bad, but because they were never tested. According to Clayton Christensen, a ...
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Temporary Test Blog Advertising
Why in-store video ads are beating social media
July 16, 2025
“I generally believe the majority of brand choice is made in a retail environment. I think less brand choice is made sitting on a couch or even driving in a car on the way to a retail establishment." ...
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