Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Posts by Kirsten Lamb

Temporary Test Blog Advertising
Cannes Lions winners — where are they now?
April 4, 2025
In the words of the Cannes Lions committee, winning a Lion is a career-defining achievement. As one of the most desirable awards in creative communications and advertising, Cannes Lions celebrate ...
Read story
Temporary Test Blog Advertising
Programmatic advertising explained: Strategies, benefits & future trends
March 21, 2025
Allowing for highly-targeted, automated ads, programmatic advertising offers several benefits over traditional display marketing. The programmatic advertising market market is currently valued at ...
Read story
Temporary Test Blog Advertising
Beyond "pass or fail": Mastering ad campaign optimization (not just testing)
March 14, 2025
The punchy headline. The perfectly-stated benefits. The clickable CTA. As a brand manager, you're under serious pressure to create high-performing ads and hit your target metrics as quickly as ...
Read story
Temporary Test Blog Innovation
Tech, trends, and tacos: A deep dive into modern QSR
March 7, 2025
From AI drive-thrus to experiential marketing inspired by the beauty world, what QSR industry trends are we seeing in 2025? Right now, the QSR industry is experimenting with AI across its menus, apps ...
Read story
Temporary Test Blog Innovation
The secrets behind iconic alcohol branding: From craft to luxury
February 28, 2025
As one of the most highly-regulated industries in advertising, alcohol brands often have less creative freedom and need to be more mindful of their messaging than brands in other industries. But from ...
Read story
Temporary Test Blog
Market segmentation research: Real world application & tips
February 14, 2025
10-15% more revenue is created by brands tailoring their offerings to customer segments, with a single segmented campaign able to increase revenue by up to 760%. The most innovative brands understand ...
Read story
Temporary Test Blog
Cluster sampling: What it is and when to use it
January 31, 2025
Cluster sampling is one of the most common sampling methods. In this approach, researchers divide their research population into smaller groups known as clusters and then randomly select some of ...
Read story
Temporary Test Blog Advertising
How do your favorite snack brands’ marketing strategies stack up? [+6 criteria for success]
January 22, 2025
74% of Americans snack at least once a day. Of all the snacks: 38% of Americans go for chocolate and candy each day. 39% indulge their chip cravings. And 38% snack on crackers. Snacks transition to a ...
Read story
Temporary Test Blog Advertising
Will these snack brand commercials be the best of Super Bowl LIX?
January 10, 2025
Super Bowl LIX arrives on February 9th, 2025. As the 59th Super Bowl, this year's event will take place in New Orleans at Caesars Superdome — the eighth Super Bowl to be played at the stadium. The ...
Read story
Temporary Test Blog
Survey bias: What it is and how to beat it
December 23, 2024
Coke called it the most memorable marketing blunder ever. New Coke. Launched in 1985, New Coke was rolled out by the brand following a series of “successful taste tests,” in which consumers seemed to ...
Read story