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Temporary Test Blog Advertising
That's a wrap! The UK’s top Christmas ads 2023
November 16, 2023
1. Aldi - Kevin and the Christmas Factory The ad: The reigning champ is back at it again! This year, Aldi introduces a new character that joins in on Kevin’s adventures, named William Conker. A sweet ...
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Temporary Test Blog Advertising
What insurance advertising is getting right (and what banking could do better)
November 7, 2023
Background I recently teamed up with Zappi to analyze the strengths and weaknesses of advertising in the telco category). We found that to be a mixed bag. Telco ads generally do a good job at ...
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Temporary Test Blog Advertising
30% increase in creative effectiveness with Zappi Amplify
October 2, 2023
Stephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, has been on a journey to transform the insights function at PepsiCo. With an initial vision to turn insights into a competitive ...
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Temporary Test Blog Advertising
What's working (and what's not) in telco advertising
September 29, 2023
Background Telco advertising fascinates me. It spans a wide range of communication strategies and creative styles. Telco ads convey functional benefits — price, speed, reliability etc. — as well as ...
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Temporary Test Blog Advertising
How to build your brand with digital advertising
August 22, 2023
How to build your brand with digital advertising
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Temporary Test Blog Advertising
Predicting advertising success: Why you need to combine research methods
July 18, 2023
Having spent much of my career in advertising research, I’ve always been keen to understand which copy-test metrics predict in-market sales responses most accurately. Different research companies ...
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Temporary Test Blog Advertising
How to find your advertising success formula
July 12, 2023
I imagine that this scenario will resonate with lots of brand managers. Your brand has been around for a while now and it’s doing OK, but it needs to grow. Your advertising has been fairly effective. ...
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Temporary Test Blog Advertising
The state of creative effectiveness in 2023
June 20, 2023
What makes an ad great? And what role does creative effectiveness play in getting an ad to greatness? This year, Dove made a powerful impact with its “Cost of Beauty” campaign, a raw and emotional ...
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Temporary Test Blog Advertising
C.R.E.A.T.E. better advertising with consumer insights
May 10, 2023
Let’s be honest, making advertising that really works isn’t easy. There are a lot of moving parts, but at its core, creating great advertising requires a mix of both art and science. It requires the ...
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Temporary Test Blog Advertising
The next revolution in advertising is here
May 1, 2023
We know the importance of creating effective ad campaigns that can boost sales and boost brand equity. But with a cost-of-living crisis, greater demands for ROI and consumer expectations for brands ...
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