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Temporary Test Blog Advertising
5 elements to electrifying advertising, from PepsiCo's CMO
April 26, 2023
What does it really take to create great advertising? Advertising that jolts consumers to take action? That leaves the mark of your brand within their minds? Jane Wakely, Chief Consumer and Marketing ...
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Temporary Test Blog Advertising
Super Bowl LVII analysis: How to make the most of your $7m
February 15, 2023
The Super Bowl is over — and while the game itself is a distant memory, we’re still talking about the ads that caught our attention during the night. Which brands won the Super Bowl, and what made ...
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Temporary Test Blog Advertising
Top 10 ads from this year's Super Bowl
February 13, 2023
Top 10 ads from this year's Super Bowl
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Temporary Test Blog Advertising
The formula for sleighing Christmas ads in 2023
December 20, 2022
The run up to Christmas, or ‘golden quarter’ spanning October to December, is one of the most profitable periods for brands and retailers in the UK. In such a critical period for sales, it’s ...
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Temporary Test Blog Advertising
Top 10 Christmas ads in the UK 2022
November 24, 2022
We had so much fun researching this year's UK Christmas ads. We've loved learning super quickly how consumers are responding to those ads with our smart advertising testing tool at Zappi. It was ...
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Temporary Test Blog Advertising
What makes a holiday ad worth running year after year
November 21, 2022
It’s Thanksgiving in the US this week so you know what that means…The holidays are officially here! Of course the holiday season has crept up earlier and earlier into November in recent years, but ...
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Temporary Test Blog Advertising
Aldi takeover: What we learned from the UK's favorite carrot
November 11, 2022
If you live in the UK, you’re likely familiar with Aldi’s “Kevin the Carrot,” an animated veggie who’s been included in their blockbuster Christmas ads for the last seven years. And now Kevin the ...
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Temporary Test Blog Advertising
How advertising can be a catalyst for cultural change
June 29, 2022
When you think about combating global crises like climate change, you probably don’t think of advertising as the solution. But advertising plays a bigger role than you may think. We saw this impact ...
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Temporary Test Blog Advertising
7 steps to developing advertising people love
April 12, 2022
7 steps to developing advertising people love
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Temporary Test Blog Advertising
Beyond performance metrics: Building an effective digital-testing advertising system
March 14, 2022
Beyond performance metrics: Building an effective digital-testing advertising system
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