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Temporary Test Blog Advertising
AdMiration feature: Folgers’ “The Best Part of Wakin’ Up”
March 5, 2026
For this week’s AdMiration feature, we looked at consumer response to Folgers’ “The Best Part of Wakin’ Up” ad, which turns the brand’s recognizable jingle into a medley of famous songs about waking ...
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Temporary Test Blog Advertising
The relevance gap: Why women feel increasingly unseen by advertising
March 4, 2026
Women control more than $15 trillion in spending power and influence the majority of household purchase decisions, making them one of the biggest growth opportunities for almost every brand. But ...
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Temporary Test Blog Advertising
Why Zappi uses emojis in advertising research
March 2, 2026
Since their creation, emojis have helped people convey emotion more succinctly and easily than words. Think back to late-night texts, or the early days of logging into AOL and firing up AIM to chat ...
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Temporary Test Blog Advertising
AdMiration feature: Warburtons’ “150 Years in the Baking”
February 26, 2026
For this week’s AdMiration feature, we looked at consumer response to Warburtons’ “150 Years in the Baking” ad, which celebrates the brand’s 150th anniversary and stars legendary actor Morgan ...
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Temporary Test Blog Advertising
7 ad testing mistakes that can sink your campaign
February 25, 2026
Your team has finished the edits. You’ve booked the media plan and locked the launch date. Then, someone says, “We should probably test this.” Crickets. At this stage, change is expensive. The ...
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Temporary Test Blog Advertising
Music in advertising examples: How pop classics, indie singers and underground artists have shaped great ads
February 20, 2026
Music in commercials can increase emotional responses from consumers to ads by up to 16.4% 37% of listeners are more likely to buy from a brand that partners with a musician they like. But only 24% ...
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Temporary Test Blog Advertising
The most inclusive Super Bowl yet? A look at how this year stacks up to last
February 19, 2026
Year after year, Super Bowl advertisers bring their most creative ideas to the biggest advertising stage in the US. In recent years, multicultural representation has shifted from a peripheral ...
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Temporary Test Blog Advertising
The cost of controversial brand campaigns of 2025
February 19, 2026
All press is NOT good press. Take Cracker Barrel’s 2025 logo update. Loyal customers flooded social media with reactions like, “Listen to your customers and stop ruining a good thing. ❤️ The new look ...
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Temporary Test Blog Advertising
Building smarter sports and entertainment marketing strategies
February 13, 2026
What’s the connection between the NFL and Beyoncé? Or soccer and Pokemón? Sports, music, film, gaming and even the fine arts are more connected than you might think. All of them fall under the broad ...
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Temporary Test Blog Advertising
Beyond chocolates and roses: How non-traditional brands can win Valentine’s Day
February 13, 2026
Every February, the same categories dominate Valentine’s Day advertising. Think: Flowers, jewelry and of course, chocolate. And every year, their ads start to look the same. Pink color palettes. ...
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