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Temporary Test Blog Advertising
What Super Bowl ads get right — and what brands can take beyond game day
January 29, 2026
Super Bowl ads operate under a different set of rules than everyday advertising. Brands compete for attention during the big game, but they also compete for memorability and cultural impact that ...
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Temporary Test Blog Advertising
How top brands are winning with football advertising
January 26, 2026
Football still delivers something most media channels can’t. Scale and attention simultaneously. From Sunday matchups to sold-out stadiums, football advertising reaches fans when they’re emotionally ...
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Temporary Test Blog Advertising
Predictions for Super Bowl LX ads
January 22, 2026
For this week’s AdMiration feature, we’re taking a break from our regular celebration of individual ads to kick off our coverage of Super Bowl LX advertising. Here are our eight predictions for what ...
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Temporary Test Blog Advertising
The formula behind the best football marketing campaigns
January 21, 2026
Top football marketing campaigns tap into and heighten day-game excitement, are typically built around the fans and often become cultural icons in their own right (just ask the 14% of people who say ...
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Temporary Test Blog Advertising
College football advertising explained for modern marketers
January 20, 2026
Although the Super Bowl reigns as the most important sporting event in US advertising, college football is becoming increasingly attractive. In fact, college football advertising is second only to ...
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Temporary Test Blog Advertising
Do celebrities actually make Super Bowl ads better? A data-driven guide
January 20, 2026
The Super Bowl isn’t just the biggest night in sports — it’s the biggest stage in advertising in the US. Every year, brands spend millions not only to secure airtime but to create ads that feel like ...
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Temporary Test Blog Advertising
How much Sunday Night Football advertising really costs
January 16, 2026
Sunday Night Football isn’t just another primetime show. It’s one of the last places where advertisers still get what linear TV used to promise by default: massive, live, unduplicated reach. NBC’s ...
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Temporary Test Blog Advertising
AdMiration feature: GEICO’s "Star Treatment"
January 15, 2026
For this week’s AdMiration feature, we looked at consumer response to GEICO’s “Star Treatment” ad, part of the brand’s latest campaign and platform “It Feels Good to GEICO” starring famous athletes ...
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Temporary Test Blog Advertising
Why advertising postmortems make your next campaign better
January 9, 2026
Reviewing an advertising campaign when it closes can be nerve-wracking, but when backed with consumer insight from the start, careful planning and excellent leadership, a postmortem analysis is a ...
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Temporary Test Blog Advertising
The psychology behind ads that make people buy
January 8, 2026
Human psychology is at the center of every great ad. Whether it’s their ability to cultivate prospective-shifting emotions frame-by-frame or the way they use perfectly placed social proof to propel ...
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