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Innovation

Temporary Test Blog Innovation
The pregame is back: 6 insights for brands navigating the new night out
May 26, 2026
Pregaming. A lively college dorm, tables adorned with red solo cups, people gathered around with a deck of cards, upbeat music playing in the background — this is typically what comes to mind for ...
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Temporary Test Blog Innovation
How 8 leading alcohol brands are activating around the 2026 FIFA World Cup
May 26, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month, we take a closer look at how eight beer ...
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Temporary Test Blog Innovation
Concept testing vs usability testing: What’s the difference?
May 18, 2026
Most new products fail. Take McKinsey, which puts the failure rate at 75% for consumer goods, while Harvard’s Clayton Christensen puts the number at 95%. One way things go wrong is teams often test ...
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Temporary Test Blog Innovation
Innovation Spotlight: Dove Men+Care FIFA World Cup Body & Face Wash (Test)
May 15, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dove Men+Care FIFA World ...
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Temporary Test Blog Innovation
Innovation Spotlight: Dove Men+Care FIFA World Cup Body & Face Wash
May 12, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dove Men+Care FIFA World ...
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Temporary Test Blog Advertising
Cross-market benchmarking for smarter global decisions
April 28, 2026
Global campaigns rarely perform the same way across markets. Teams see it all the time. One region responds with enthusiasm and it seems flat in another. There’s plenty of data. The problem is the ...
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Temporary Test Blog Innovation
The value gap: What consumers care about vs. what they’ll pay for
April 20, 2026
Today’s CPG shopper still cares deeply about sustainability, ethics and brand values. But at the same time, they’re working with tighter budgets and more scrutiny over every purchase. The result is a ...
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Temporary Test Blog Innovation
How consumers find and choose CPG products today
April 15, 2026
The path to purchase is much more fragmented and far less controlled by brands than it used to be. Consumers discover products across multiple channels, evaluate far more options and make more ...
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Temporary Test Blog Innovation
Innovation Spotlight: Coffee mate Cool Crème Frozen Creamers
April 7, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Coffee mate Cool Crème ...
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Temporary Test Blog Innovation
How to validate sustainability claims before launch
March 31, 2026
Sustainability is one of the most important factors consumers take into consideration today when choosing who to buy from. In fact, 78% of consumers rank sustainability considerations as somewhat or ...
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