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Innovation

Temporary Test Blog Innovation
How AI-powered concept screening accelerates innovation
March 30, 2026
In the 1980s, Colgate decided to sell frozen dinners. Colgate had brand recognition and loyal customers, and the frozen meal market was booming. The idea seemed like a natural extension. What the ...
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Temporary Test Blog Innovation
What new candy will win Easter 2026? What shoppers want most
March 24, 2026
Every spring, candy brands roll out a fresh lineup of Easter treats hoping to earn a spot in shoppers’ baskets. This year, Easter candy innovation leaned less on entirely new products and more on ...
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Temporary Test Blog Innovation
From new idea to market leader: Building and owning a category
March 19, 2026
When Salesforce entered the market, many buyers saw it as an unusual alternative to traditional enterprise software. Companies like Oracle and SAP sold large systems installed on company servers. ...
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Temporary Test Blog Innovation
Innovation Spotlight: Dutch Bros Ready-to-Drink Iced Lattes
March 10, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dutch Bros Ready-to-Drink ...
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Temporary Test Blog Innovation
New food & beverage brand categories to watch in 2026
March 9, 2026
New CPG categories rarely begin with a single breakthrough product. They emerge when consumers start thinking about familiar products differently. When that shift happens, brands begin designing new ...
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Temporary Test Blog Innovation
Innovation Spotlight: Marvel OREO Stuf of Legends
February 17, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Marvel OREO Stuf of ...
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Temporary Test Blog Innovation
Strategies that help challenger brands win the market
January 30, 2026
We all know about legacy brands, those household or instantly recognizable brand names we’ve practically grown up with. But what about challenger brands? Challenger brands are the new players on the ...
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Temporary Test Blog Innovation
Inside the zero-proof boom: What consumers really think about non-alcoholic spirits
January 27, 2026
As more and more consumers rethink their relationships with alcohol, zero-proof spirits are stepping in to fill a gap traditional soft drinks can’t. Options like non-alcoholic bourbon, tequila, gin ...
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Temporary Test Blog Innovation
Innovation Spotlight: Just Meat Plant-Based Chicken
January 13, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Just Meat, a new line of ...
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Temporary Test Blog Innovation
Innovation Spotlight: Magnolia Table Frozen Baked Goods
December 9, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Magnolia Table’s frozen ...
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