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Insights

Temporary Test Blog Insights
Consumer insights are changing fast—here’s how to stay ahead
May 30, 2025
What do consumer insights look like in 2025 and beyond for CPG and QSR brands? The convergence of technology, behavioral science and artificial intelligence (AI) is rapidly reshaping consumer ...
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Temporary Test Blog Insights
What top brands know about consumer sentiment (that you probably don’t)
April 25, 2025
Consumer sentiment analysis has emerged as a secret weapon for brands in fast moving industries like consumer packaged goods (CPG), quick service restaurants (QSR) and telecommunications (TelCo). ...
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Temporary Test Blog Marketing
An insights leaders' guide to driving business impact with the CMO
March 26, 2025
Consumer insights leaders play a pivotal role in enabling CMOs to deliver measurable business impact. When the two come together, it’s a true win-win for the business. Florencia Ardissone, Head of ...
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Temporary Test Blog Marketing
The marketer’s guide to choosing a consumer insights platform
February 7, 2025
What do your customers want today? What will they want next year? Which new ad concept will be a winner with a new audience segment? These are the types of questions consumer insights tools can help ...
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Temporary Test Blog Marketing
Unlocking the power of audience research: A comprehensive guide
December 5, 2024
Understanding your audience is the foundation of successful marketing campaigns, product development and consumer engagement strategies. According to a Nielsen report, nearly 84% of marketers feel ...
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Temporary Test Blog Insights
5 things to keep in mind when designing surveys for kids
November 25, 2024
Writing surveys for kids can be a tricky but rewarding challenge. Kids have different cognitive abilities, attention spans and ways of interpreting the world compared to adults, which means your ...
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Temporary Test Blog Marketing
How behavioral science can transform your research and marketing
November 6, 2024
Today, people make most decisions without deep reflection. Instead, we rely on shortcuts, or “heuristics,” to simplify our choices. As researchers and marketers, understanding these shortcuts can ...
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Temporary Test Blog Insights
The state of connected insights in 2024
August 20, 2024
As businesses and organizations gather large amounts of customer data from various sources, the ability to integrate and interpret this information holistically becomes a critical competitive ...
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Temporary Test Blog Insights
Strategic insights transformation: 7 key steps for success
August 9, 2024
Change management is one of the most challenging aspects of our work, especially when it involves large organizations. But for insights leaders, it’s important to get right. Because change management ...
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Temporary Test Blog Insights
Q&A: Charting the way for mental wellbeing in insights
July 17, 2024
Suzanne Lugthart is an independent consultant who started out as a media buyer but found her niche in research and consumer behavior after obtaining her Marketing MBA. This led to her first research ...
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