Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Insights

Temporary Test Blog Insights
Consumer profiling: The complete guide
June 21, 2024
Did you know 95% of product launches fail? It’s true. All that creative energy and money down the drain. The surprising thing is most of those failed product launches can credit their flops to a lack ...
Read story
Temporary Test Blog Insights
What to look for in a market research company (+ 6 favorites)
June 18, 2024
Should your brand be working with a market research company? What types of market research companies exist and how can you determine which will best suit your needs? Understanding the functions and ...
Read story
Temporary Test Blog Innovation
Concept testing: The complete guide [+ Expert tools]
June 5, 2024
Launching a new product without thorough consumer research can be a costly gamble. According to a study by MIT, only 5% of new consumer packaged goods and retail products survive. “Many innovations ...
Read story
Temporary Test Blog Insights
Q&A: Brands owe it to consumers to represent the underrepresented
May 28, 2024
Katya Des Etages is a Senior Research Executive at Channel 4, supporting the commercial arm of the business, Channel 4 Sales, and specializing in research designed to educate the media and ...
Read story
Temporary Test Blog Insights
The art of data storytelling: 6 tips from an award-winning storyteller
May 21, 2024
Transforming data into compelling stories is a vital skill in the market research industry. In a recent episode of the Inside Insights podcast, we interviewed Grant Feller, seasoned journalist, ...
Read story
Temporary Test Blog Insights
3 reasons why you need to do a virtual shelf test
May 10, 2024
Have you ever wondered why certain products catch your eye on store shelves while others fade into the background? With over 70% of purchase decisions being made at the point of sale, product ...
Read story
Temporary Test Blog Insights
Crash course in consumer market research
April 24, 2024
As a marketing or insights professional for a brand who needs to make a splash in the market, how do you follow consumer trends when they’re just that—trends? Consumer preferences are changing, and ...
Read story
Temporary Test Blog Insights
Q&A: Being, not doing: What I learned from taking a sabbatical
April 16, 2024
Mandy Seal is a Senior Insight Manager at Mars, Inc. within their Pet Nutrition team. Her role is to work with business colleagues to identify challenges and opportunities, and translate them into ...
Read story
Temporary Test Blog Insights
What is data storytelling?
April 3, 2024
Data storytelling is the art of turning raw data into a compelling narrative that informs business decisions. According to McKinsey & Company, companies that prioritize data-driven ...
Read story
Temporary Test Blog Insights
Consumer insights: What they are and how to use them
April 2, 2024
Have you ever wondered how big brands create blockbuster ads? Or how your favorite snack brand landed on that new hit flavor? What about how that food delivery app created its user friendly design? ...
Read story