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Insights

Temporary Test Blog Insights
How successful researchers build tech-based partnerships
April 28, 2022
As a successful researcher, there’s no question that you’re busy. You have a lot on your plate. Your budget is tight. And now, you need to find a new tech platform? That takes a toll. It takes time. ...
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Temporary Test Blog Insights
How problem definition will help you find the real solution
February 4, 2022
I’m the type of person who really doesn’t like meetings. I appreciate their necessity and often enjoy spending time with my colleagues during them, but as a rule I try to limit the amount of time I ...
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Temporary Test Blog Zappi news
Data for creators: Inspire and validate your ideas
January 27, 2022
You are a creator. You’re a creator even if you don’t call yourself one. Because if you’re part of a team that creates brands, ads or innovative new products and services, you’re a creator. As a ...
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Temporary Test Blog Insights
The elements of a great business partnership
December 9, 2021
Over two years ago, Zappi, at the time a small technology startup, and Mars, one of the largest family-owned businesses in the world, set out on a journey together to shake up the status quo. On ...
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Temporary Test Blog Transformation
5 tips for setting up a knowledge management system
October 7, 2021
In today’s world, there’s no doubt that knowledge is power. Businesses are trying to capitalize on the knowledge they already have by standing up knowledge management systems (KMS) — with the ...
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Temporary Test Blog Advertising
Make storyboard testing your secret advertising weapon
August 19, 2021
Advertising is ubiquitous and more affordable than ever. To stand out in a cluttered environment, true creative excellence is a brand’s trump card to successfully connect with their audience, get ...
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Temporary Test Blog Insights
9 skills you need to become an insights legend
August 6, 2021
In the world of insights, things move pretty fast. As a researcher, you really want to spend your time digging into your data to get the most out of it – but the reality is, you’re often stuck ...
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Temporary Test Blog Advertising
The recipe for legendary advertising
July 7, 2021
Previously heard on Inside Insights, this interview with PepsiCo marketing and insights leaders Fernando Kahane and Tim McEntaggart covers what creative excellence really means and how you can use ...
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Temporary Test Blog Transformation
11 things you can do to be more customer centric
July 1, 2021
It’s not uncommon to see brands claiming to be customer centric, but what does that really mean? Sure, it sounds and looks nice on paper, but most of the time it’s just something organizations say ...
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Temporary Test Blog Marketing
5 ways to be a better insights partner, by PepsiCo’s Global CMO
May 6, 2021
For any great partnership to work, both parties need an empathetic understanding of each other’s wants, needs and general perspectives on life. Without this understanding, you’ll end up with a ...
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