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Posts by Kim Malcolm & Kelsey Sullivan

Temporary Test Blog Advertising
AdMiration feature: Dove's “Change the Compliment”
October 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove's “Change the Compliment” ad, released for International Day of the Girl, which urges people to change how they approach ...
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Temporary Test Blog Advertising
AdMiration feature: Tootsie Pop's “How Many Licks”
September 25, 2025
For this week’s AdMiration feature, we looked at consumer response to Tootsie Pop's “How Many Licks" ad, which introduces a refreshed version of the brand’s 1970s classic commercial. Read on to get ...
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Temporary Test Blog Advertising
AdMiration feature: Just Eat’s “Every Neighbour Got Their Flava”
September 18, 2025
For this week’s AdMiration feature, we looked at consumer response to Just Eat’s “Every Neighbour Got Their Flava” ad, which promotes the brand's on-demand delivery app and stars R&B artist Craig ...
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Temporary Test Blog Advertising
AdMiration feature: The Farmer's Dog “The Jump”
September 10, 2025
For this week’s AdMiration feature, we looked at consumer response to The Farmer’s Dog “The Jump” ad, which promotes the brand's line of fresh, personalized dog food. Read on to get our 3-2-1 ...
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Temporary Test Blog Advertising
AdMiration feature: Skechers’ “Scary Fast​​”
September 4, 2025
For this week’s AdMiration feature, we looked at consumer response to Skechers’ “Scary Fast” ad, which promotes the brand's new AERO Burst sneaker with slip-in technology. Read on to get our 3-2-1 ...
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Temporary Test Blog Advertising
AdMiration feature: Airheads’ “Oh Snap​​”
August 21, 2025
For this week’s AdMiration feature, we looked at consumer response to Airheads’ “Oh Snap” ad, which revitalizes the brand's popular early 2000s head inflation ads in a new series of spots. Read on to ...
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Temporary Test Blog Advertising
AdMiration feature: Venmo’s “Explore The Everything That Venmo Can Buy​​”
August 14, 2025
For this week’s AdMiration feature, we looked at consumer response to Venmo’s “Explore The Everything That Venmo Can Buy” ad, which promotes the app’s new commerce solutions and debit card and stars ...
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Temporary Test Blog Advertising
AdMiration feature: Pantene’s “Fixins for Country Fried Hair”
August 7, 2025
For this week’s AdMiration feature, we looked at consumer response to Pantene’s “Fixins for Country Fried Hair” ad, which promotes the brand’s latest Damage Repair Collection of hair products. Read ...
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Temporary Test Blog Advertising
From clean to cuddly: The secret to great home, personal and pet care ads
August 6, 2025
The “care” category spans a wide range of areas — but can mainly be broken down into three major sectors: home care, personal care and pet care. Historically, when it comes to advertising, all three ...
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Temporary Test Blog Advertising
Ring, ring, cha-ching! What's working in finance and telco advertising
August 1, 2025
Historically, both finance and telco brands have some struggles when it comes to creating effective advertising. For the finance category for example, this is particularly true if they don’t have a ...
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