Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Posts by Kim Malcolm & Kelsey Sullivan

Temporary Test Blog Advertising
AdMiration feature: Wonderful Pistachios’ “Lilliputians”
July 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Wonderful Pistachios’ “Lilliputians” ad, which promotes their classic bag of pistachios in anticipation of a record breaking ...
Read story
Temporary Test Blog Advertising
Something to sip on: What's working in beverage advertising
July 23, 2025
With so many new trends and offerings, what’s really working in advertising for the beverage industry these days? In this year’s State of Creative Effectiveness report, we decided to dive deeper into ...
Read story
Temporary Test Blog Advertising
AdMiration feature: McDonald’s “Rumble”
July 17, 2025
For this week’s AdMiration feature, we looked at consumer response to McDonald’s “Rumble” ad, which introduces the newest addition to their menu — a new burger called The Big Arch. Read on to get our ...
Read story
Temporary Test Blog Advertising
Food for thought: What's working in food advertising
July 16, 2025
When we created this year’s State of Creative Effectiveness report, we decided to dive a bit deeper into what creative effectiveness looks like in each category. We tend to see big differences in ...
Read story
Temporary Test Blog Advertising
AdMiration feature: Jack Daniel’s “What Makes Old No. 7”
July 3, 2025
For this week’s AdMiration feature, we looked at consumer response to Jack Daniel’s “What Makes Old No. 7” ad, which highlights all the characteristics that make Jack Daniel’s legendary, across ...
Read story
Temporary Test Blog Advertising
Why brands should be paying more attention to their brand recall in advertising
July 1, 2025
Advertising exists to sell a product or brand (either in the short term, long term or both), which is why brand recall is such an important metric to pay attention to. You want your ad to be ...
Read story
Temporary Test Blog Advertising
AdMiration feature: Cannes Grand Prix Creative Effectiveness & Creative Strategy winners
June 26, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove’s “Real Beauty” and Apple’s “Shot on iPhone” campaigns. Each of these campaigns just won the Grand Prix awards in the ...
Read story
Temporary Test Blog Advertising
AdMiration feature: Discover’s “Vintage”
June 12, 2025
For this week’s AdMiration feature, we looked at consumer response to Discover’s “Vintage” ad, which is part of their national brand campaign “Especially for Everyone” featuring award-winning actress ...
Read story
Temporary Test Blog Advertising
AdMiration feature: Brawny’s “Treehouse”
May 29, 2025
For this week’s AdMiration feature, we looked at consumer response to Brawny’s “Treehouse” ad, which is part of their new campaign and brand refresh that includes the comeback of Brawny Man, the ...
Read story
Temporary Test Blog Advertising
AdMiration feature: PG Tips’ “At Home With Monkey”
May 22, 2025
For this week’s AdMiration feature, we looked at consumer response to PG Tips’ “At Home With Monkey” ad, which is part of their new campaign and creative platform called “Live life one tea at a ...
Read story