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Posts by Kim Malcolm & Kelsey Sullivan

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AdMiration feature: Goldfish’s “Boss”
May 15, 2025
For this week’s AdMiration feature, we looked at consumer response to Goldfish’s “Boss” ad, which features SNL's Ben Marshall and their new tagline “Be More Like Goldfish.” Read on to get our 3-2-1 ...
Temporary Test Blog Advertising
AdMiration feature: Starbucks’ “New Starbucks Iced Energy”
May 1, 2025
For this week’s AdMiration feature, we looked at consumer response to Starbucks’ “New Starbucks Iced Energy” ad, which brings back a revamped rendition of their popular Doubleshot ad from 20 years ...
Temporary Test Blog Advertising
AdMiration feature: Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard”
April 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard” ad, which celebrates 30 years of Clubcard rewards for customers. ...
Temporary Test Blog Advertising
AdMiration feature: Miller Lite’s "Legendary Stories”
April 17, 2025
For this week’s AdMiration feature, we looked at consumer response to Miller Lite’s "Legendary Stories” ad, which celebrates their legendary 50 years and honors late sports legends John Madden, Dick ...
Temporary Test Blog Advertising
AdMiration feature: Therabody’s “Introducing the New Wand in Indigo”
April 10, 2025
For this week’s AdMiration feature, we looked at consumer response to Therabody’s “Introducing the New Wand in Indigo” ad, which promotes their new depuffing wand in a way that is unique to their ...
Temporary Test Blog Advertising
AdMiration feature: Corona’s “Equity Extension Cord”
April 3, 2025
For this week’s AdMiration feature, we looked at consumer response to Corona’s “Equity Extension Cord” ad, which promotes their classic Corona Extra Mexican lager for the upcoming summer months. Read ...
Temporary Test Blog Advertising
AdMiration feature: Liquid Death’s “Kegs for Pregs”
March 27, 2025
For this week’s AdMiration feature, we looked at consumer response to Liquid Death’s “Kegs for Pregs” ad, which promotes the brand’s limited edition kegs and stars media personality and podcaster ...
Temporary Test Blog Advertising
AdMiration feature: Magnum's "Nothing Cracks Like Magnum"
March 20, 2025
For this week’s AdMiration feature, we looked at consumer response to Magnum’s “Nothing Cracks Like Magnum” ad, which promotes the brand’s classic ice cream bar. Read on to get our 3-2-1 snapshot of ...
Temporary Test Blog Advertising
AdMiration feature: Chipotle’s “Unfolded”
March 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Chipotle’s “Unfolded” ad, which highlights the importance of sustainable farming and the use of real ingredients in their food. ...
Temporary Test Blog Advertising
AdMiration feature: Totino’s Pizza Rolls’ “Chazmo Goes Home” campaign
March 6, 2025
For this week’s AdMiration feature, we looked at consumer response to Totino’s Pizza Rolls’ tales of Chazmo, which began in “Chazmo Name” ad and continued in “Chazmo Finally Goes Home” ad, which ...