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Posts by Kirsten Lamb

Temporary Test Blog
How to beat survey fraud in 7 steps
December 20, 2024
As a fast and efficient way to gather a large amount of consumer data — it’s not a huge surprise that 85% of businesses say that surveys are their most-used research method. But no matter how good ...
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Temporary Test Blog
How to perform a trend analysis (+ trends to watch in 2025)
December 13, 2024
What will the economy look like next year? Which social media platforms will be your customers’ favorite next? Which marketing channels will be the best for your brand next quarter? Trend analysis ...
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Temporary Test Blog
How connected insights can help you become a customer-centric brand
December 3, 2024
The perfect tagline. The ideal marketing channels. The best-selling new product. You likely already have a ton of consumer data that can give you transformative insights into who your customers are ...
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Temporary Test Blog Advertising
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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Temporary Test Blog Advertising
2025 media consumption trends
October 31, 2024
From the social media platforms your audience hangs out on to whether streaming is in or out, media consumption trends can give you great insights into your audience — making them an important ...
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Temporary Test Blog
AI in branding: How to integrate AI into your brand strategy (+5 tools)
October 24, 2024
Gartner says that by 2025, 30% of marketing messages from large organizations will be synthetically created by AI. From immersive brand experiences to entire campaigns centered around the design and ...
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Temporary Test Blog Advertising
The advertiser’s approach to audience analysis [According to experts]
October 11, 2024
“Feedback and insights from consumers tell them what resonates and what doesn’t — before a business releases their creations out into the world.” - Steve Phillips, Zappi’s CEO and founder As ...
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Temporary Test Blog Brand
Here’s the thing about brand equity, according to experts
August 23, 2024
Why is Netflix your favorite place to watch shows? Why do you always buy Nike sneakers? Why are Pringles in your snack stash instead of store-brand chips? Maybe it’s because you associate these ...
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Temporary Test Blog Advertising
The problem with data quality in advertising insights, according to data scientists
June 25, 2024
Good data is essential to great advertising. Good data = validated ideas. Targeted, personalized campaigns. And better ROI. But if you want to prove the power of an idea or feel confident in your ...
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