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Temporary Test Blog Advertising
How to measure ads’ real impact with a brand lift study
June 24, 2025
Every ad campaign has a goal. Reach more people, shift perception or drive action. But how do you know if it worked? That’s the purpose of a brand lift study. It’s science, not vibes. A brand lift ...
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Temporary Test Blog Advertising
CPG’s $50B media war chest: Why digital testing is a must
June 23, 2025
Overview: How much do CPG brands spend on marketing? The consumer packaged goods industry (CPG) is an extremely competitive, fast-moving and endlessly innovative sector. On average these companies ...
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Temporary Test Blog Advertising
Why your 2025 campaign isn’t going viral (yet)
June 20, 2025
Every brand wants to go viral. Low ad spend, maximum reach and potential cult status. In the past, going viral happened almost at random — brands would just get lucky. But with AI and predictive ...
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Temporary Test Blog Advertising
How to never waste an ad again (thanks to iterative research)
June 13, 2025
Iterative testing is a fundamental cornerstone in product management and involves continually improving a product or service as it is released, tested, consumer feedback is implemented, and released ...
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Temporary Test Blog Advertising
Consumers’ attitudes on advertising in 2025
June 13, 2025
Advertising plays a critical role in driving sales and building and maintaining a brand identity. But consumers are exposed to an increasingly growing number of ads each day, so standing out in this ...
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Temporary Test Blog Advertising
AdMiration feature: Discover’s “Vintage”
June 12, 2025
For this week’s AdMiration feature, we looked at consumer response to Discover’s “Vintage” ad, which is part of their national brand campaign “Especially for Everyone” featuring award-winning actress ...
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Temporary Test Blog Advertising
How consumers feel about the use of AI in advertising
June 11, 2025
As part of the advertising industry, we likely all have our own opinions about the use of AI. But do audiences care about brands using AI to produce creative? As part of our research into the state ...
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Temporary Test Blog Advertising
The milk wars: Big dairy vs plant-based milk campaigns — who’s winning the ad game?
June 10, 2025
“Got Milk?” “It’s like milk — but made for humans.” “Only real milk is real.” Since the late 1990s big dairy and plant-based milk brands like Silk, Oatly and Kiki have battled it out to claim the ...
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Temporary Test Blog Advertising
What consumers like and dislike about advertising today
June 5, 2025
As part of our research into the state of creative effectiveness in 2025, we wanted to learn what consumers look for in advertising today to better understand what they typically like or dislike. To ...
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Temporary Test Blog Advertising
What CMOs can expect from Cannes Lions 2025
June 4, 2025
Every June, the global marketing and advertising world descends on the French Riviera for Cannes Lions for a week of creativity, big ideas and even bigger conversations. And while the backdrop may be ...
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