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AI ethics: The advertiser’s guide to using AI
May 9, 2025
In 2025, 78% of people surveyed say their organizations use AI in at least one business function. Currently, the AI market reached $244 billion. Experts predict it will grow beyond $800 million by ...
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Full-funnel, full flavor: How CPG & QSR campaigns stay cutting-edge
May 9, 2025
The biggest brands aren’t guessing anymore. They’re constantly learning and turning those insights into a competitive edge. From AI-powered everything, including image generation and real-time ...
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Temporary Test Blog Advertising
AdMiration feature: Goodyear's "STILL"
May 8, 2025
For this week’s AdMiration feature, we looked at consumer response to Goodyear’s “STILL” ad, which celebrates the role of Goodyear tires in American culture through the years. Read on to get our ...
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Temporary Test Blog Advertising
Why you can’t afford to skip digital ad copy testing
May 2, 2025
The digital world moves fast, and there’s no shortage of metrics available to judge the performance of your digital ads. It can be tempting to think it’s not important to copy test your digital ads — ...
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Temporary Test Blog Advertising
AdMiration feature: Starbucks’ “New Starbucks Iced Energy”
May 1, 2025
For this week’s AdMiration feature, we looked at consumer response to Starbucks’ “New Starbucks Iced Energy” ad, which brings back a revamped rendition of their popular Doubleshot ad from 20 years ...
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AdMiration feature: Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard”
April 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard” ad, which celebrates 30 years of Clubcard rewards for customers. ...
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Temporary Test Blog Advertising
7 retail advertising trends for 2025: From Ulta to Sephora
April 24, 2025
Early retail advertising focused on print, radio and television alongside catching shoppers’ attention with in-store displays. In the 1990s, retail advertising saw a huge shift with the rise of ...
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Temporary Test Blog Advertising
Global ads, local wins: The strategy behind international success
April 18, 2025
One of the most famous English idioms is “it’s raining cats and dogs.” If you think about it literally, it makes no sense at all, but if English is the language you’ve spoken and heard your whole ...
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Temporary Test Blog Advertising
AdMiration feature: Miller Lite’s "Legendary Stories”
April 17, 2025
For this week’s AdMiration feature, we looked at consumer response to Miller Lite’s "Legendary Stories” ad, which celebrates their legendary 50 years and honors late sports legends John Madden, Dick ...
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Temporary Test Blog Advertising
Generative AI in advertising: Is it worth it?
April 15, 2025
Since the release of ChatGPT in 2022, marketers have used generative AI, powered by large language models, to create text, audio and images in their ad campaigns. Fast forward to 2024 and the use of ...
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