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Advertising

Temporary Test Blog Advertising
From clean to cuddly: The secret to great home, personal and pet care ads
August 6, 2025
The “care” category spans a wide range of areas — but can mainly be broken down into three major sectors: home care, personal care and pet care. Historically, when it comes to advertising, all three ...
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Temporary Test Blog Advertising
Ring, ring, cha-ching! What's working in finance and telco advertising
August 1, 2025
Historically, both finance and telco brands have some struggles when it comes to creating effective advertising. For the finance category for example, this is particularly true if they don’t have a ...
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Temporary Test Blog Advertising
How to confidently launch creative that performs: A practical playbook for modern brand teams
July 31, 2025
You wouldn’t build a house without a foundation. So why launch a campaign without testing the creative? Creative launches are high-stakes. Budgets are tight, timelines are tighter and mistakes are ...
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Temporary Test Blog Advertising
AdMiration feature: Wonderful Pistachios’ “Lilliputians”
July 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Wonderful Pistachios’ “Lilliputians” ad, which promotes their classic bag of pistachios in anticipation of a record breaking ...
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Temporary Test Blog Advertising
Something to sip on: What's working in beverage advertising
July 23, 2025
With so many new trends and offerings, what’s really working in advertising for the beverage industry these days? In this year’s State of Creative Effectiveness report, we decided to dive deeper into ...
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Temporary Test Blog Advertising
AdMiration feature: McDonald’s “Rumble”
July 17, 2025
For this week’s AdMiration feature, we looked at consumer response to McDonald’s “Rumble” ad, which introduces the newest addition to their menu — a new burger called The Big Arch. Read on to get our ...
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Temporary Test Blog Advertising
Food for thought: What's working in food advertising
July 16, 2025
When we created this year’s State of Creative Effectiveness report, we decided to dive a bit deeper into what creative effectiveness looks like in each category. We tend to see big differences in ...
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Temporary Test Blog Advertising
Why in-store video ads are beating social media
July 16, 2025
“I generally believe the majority of brand choice is made in a retail environment. I think less brand choice is made sitting on a couch or even driving in a car on the way to a retail establishment." ...
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Temporary Test Blog Advertising
Human touch vs. algorithmic precision: Rethinking shopper marketing in a digital era
July 15, 2025
Shopper marketing once relied on shelf space and clever design. Now, algorithms play a major role. Design and visibility still matter. Yet, competitive brands add real-time data, predictive ...
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Temporary Test Blog Advertising
AdMiration feature: Sipsmith’s “Wimbledon Campaign Serve”
July 10, 2025
For this week’s AdMiration feature, we looked at consumer response to Sipsmith’s “Wimbledon Campaign Serve” ad, which promotes Sipsmith’s status as an official Wimbledon sponsor. Read on to get our ...
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