Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Advertising

Temporary Test Blog Advertising
AdMiration feature: Budweiser's "First Delivery"
February 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Budweiser’s “First Delivery” ad. The ad was pre-released ahead of Super Bowl LIX and is part of their campaign leading up to the ...
Read story
Temporary Test Blog Advertising
Super Bowl LIX advertising awards
February 13, 2025
For this week’s AdMiration feature, we’re taking a break from our regular coverage of individual ads to celebrate some of the winning ads from Super Bowl LIX! Based on our research conducted with ...
Read story
Temporary Test Blog Advertising
10 Super Bowl LIX ads that won with consumers
February 10, 2025
This year's Super Bowl ad lineup was filled with flying facial hair, endless celebs, some feel-good nostalgia, and of course, lots of laughs. But which ones stood out from the rest? We used Zappi ...
Read story
Temporary Test Blog Advertising
Top takeaways on Super Bowl advertising from the world’s best brands
February 8, 2025
The Zappi team was live in New Orleans for an unforgettable day with Adweek, where we partnered on the session “Winning Hearts and Minds: The Art of Super Bowl Advertising.” I had the pleasure of ...
Read story
Temporary Test Blog Advertising
Why love and laughter score more touchdowns in Super Bowl ads
January 30, 2025
For this week’s AdMiration feature, I’m taking a break from our regular celebration of individual ads for more Super Bowl coverage. This week, I’d like to explore the power of strong emotion in Super ...
Read story
Temporary Test Blog Advertising
The marketer’s guide to ad strategy breakdown: Alcohol brands
January 30, 2025
For many people, sipping a glass of wine or enjoying a cocktail with friends is an enjoyable pastime. But, for alcohol brands, capturing consumer attention to be their drink of choice is a ...
Read story
Temporary Test Blog Advertising
Predictions for Super Bowl LIX ads
January 23, 2025
For this week’s AdMiration feature, we’re taking a break from our regular celebration of individual ads to kick off our Super Bowl coverage. Similar to last year, brands are dropping teaser after ...
Read story
Temporary Test Blog Advertising
How do your favorite snack brands’ marketing strategies stack up? [+6 criteria for success]
January 22, 2025
74% of Americans snack at least once a day. Of all the snacks: 38% of Americans go for chocolate and candy each day. 39% indulge their chip cravings. And 38% snack on crackers. Snacks transition to a ...
Read story
Temporary Test Blog Advertising
AdMiration feature: Dunkin's "Shake That Ess"
January 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s "Shake That Ess" ad. The ad is part of their campaign with 2024’s breakout artist Sabrina Carpenter to promote the ...
Read story
Temporary Test Blog Advertising
Your guide to popular alcohol brands gearing up for Super Bowl LIX
January 10, 2025
Three words that sum up the Super Bowl? Food, football and commercials. According to CNN, more than 123 million people tuned into the big game in 2024. Another 83,000 will watch from Caesar's ...
Read story