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Temporary Test Blog Advertising
AdMiration feature: Magnum's "Nothing Cracks Like Magnum"
March 20, 2025
For this week’s AdMiration feature, we looked at consumer response to Magnum’s “Nothing Cracks Like Magnum” ad, which promotes the brand’s classic ice cream bar. Read on to get our 3-2-1 snapshot of ...
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Temporary Test Blog Advertising
Beyond "pass or fail": Mastering ad campaign optimization (not just testing)
March 14, 2025
The punchy headline. The perfectly-stated benefits. The clickable CTA. As a brand manager, you're under serious pressure to create high-performing ads and hit your target metrics as quickly as ...
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Temporary Test Blog Advertising
AdMiration feature: Chipotle’s “Unfolded”
March 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Chipotle’s “Unfolded” ad, which highlights the importance of sustainable farming and the use of real ingredients in their food. ...
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Temporary Test Blog Advertising
Sip, sip, sell: How RTD brands are stirring up advertising
March 7, 2025
The ready-to-drink (RTD) alcoholic beverage market is booming, and it’s easy to see why. People love the convenience of cracking open a can of their favorite cocktail or hard seltzer without the ...
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Temporary Test Blog Advertising
AI won’t steal your snacks, but it will use CPG ads to sell them better: What marketers need to know
March 7, 2025
Have you had a snack today? If you’re like many people, the answer is “yes.” According to NeilsenIQ, the snack industry has captured $135B of consumer spending. It’s not all chips and cookies either; ...
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Temporary Test Blog Advertising
AdMiration feature: Totino’s Pizza Rolls’ “Chazmo Goes Home” campaign
March 6, 2025
For this week’s AdMiration feature, we looked at consumer response to Totino’s Pizza Rolls’ tales of Chazmo, which began in “Chazmo Name” ad and continued in “Chazmo Finally Goes Home” ad, which ...
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Temporary Test Blog Advertising
Beyond the face: How the right advertising spokesperson can transform your brand
February 28, 2025
Celebrity spokespeople are more than recognized faces. They shape brands. From A-list celebrities to brand characters like Progressive Insurance’s “Flo” with her trademark headband, an advertising ...
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Temporary Test Blog Advertising
AdMiration feature: Dove’s “Moist Humor”
February 27, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove’s “Moist Humor” ad. Traditionally known for its ads aimed at empowering and inspiring women with its “Real Beauty” message, ...
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Temporary Test Blog Advertising
Free peanuts: A winning advertising strategy for alcohol brands
February 26, 2025
Have you ever walked into a bar, ordered a drink and suddenly found yourself snacking on a bowl of free peanuts? It’s a classic move, but it’s not just about being nice — it’s a smart business ...
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Temporary Test Blog Advertising
AdMiration feature: Nike’s “So Win.” and NFL’s “Flag 50”
February 20, 2025
For this week’s AdMiration feature, we looked at consumer response to the empowering Nike “So Win.” and NFL “Flag 50” ads. Both of these spots were released during this year’s Super Bowl LIX, one of ...
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