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Temporary Test Blog Advertising
From insights to impact: How marketers drive CPG success
April 10, 2025
Great advertising moves consumers—not only to make purchases but also emotionally. It may make you laugh or call up a nice memory. Advertising can inspire you to pursue goals or to embrace your ...
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Temporary Test Blog Advertising
AdMiration feature: Therabody’s “Introducing the New Wand in Indigo”
April 10, 2025
For this week’s AdMiration feature, we looked at consumer response to Therabody’s “Introducing the New Wand in Indigo” ad, which promotes their new depuffing wand in a way that is unique to their ...
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Temporary Test Blog Advertising
Cannes Lions winners — where are they now?
April 4, 2025
In the words of the Cannes Lions committee, winning a Lion is a career-defining achievement. As one of the most desirable awards in creative communications and advertising, Cannes Lions celebrate ...
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Temporary Test Blog Advertising
How winners win at Cannes Lions: Making an impact
April 4, 2025
The Cannes Lions International Festival of Creativity is the advertising industry’s most glamorous event. Held each year on the sun-drenched French Riviera, the festival draws 15,000 creative ...
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Temporary Test Blog Advertising
AdMiration feature: Corona’s “Equity Extension Cord”
April 3, 2025
For this week’s AdMiration feature, we looked at consumer response to Corona’s “Equity Extension Cord” ad, which promotes their classic Corona Extra Mexican lager for the upcoming summer months. Read ...
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Temporary Test Blog Advertising
How Cannes Lions and creative ads grow brands
April 2, 2025
The Cannes Lions International Festival of Creativity is where the best in advertising, marketing and brand storytelling come together to celebrate standout creative work. Or, as they say: ...
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Temporary Test Blog Advertising
Why CMOs should use consumer insights before producing ads
April 1, 2025
CMOs are under immense pressure to create ads that grab attention, resonate emotionally and drive measurable results — all while staying on budget. And with rising production costs and limited time ...
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Temporary Test Blog Advertising
AdMiration feature: Liquid Death’s “Kegs for Pregs”
March 27, 2025
For this week’s AdMiration feature, we looked at consumer response to Liquid Death’s “Kegs for Pregs” ad, which promotes the brand’s limited edition kegs and stars media personality and podcaster ...
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Temporary Test Blog Advertising
Your guide to AI-powered advertising campaign analysis
March 27, 2025
As a marketing or insights professional, chances are you run a LOT of ads and ad related research. And as you well know, it’s not just about launching the ad, but understanding what’s working, not ...
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Temporary Test Blog Advertising
Programmatic advertising explained: Strategies, benefits & future trends
March 21, 2025
Allowing for highly-targeted, automated ads, programmatic advertising offers several benefits over traditional display marketing. The programmatic advertising market market is currently valued at ...
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